Growth & Brand Leader, Online Learning

University of Tennessee UTK; Knoxville (TN); Hybrid; USD 210,000 - 225,000; Full time

Job summary

The University of Tennessee is seeking a Chief Marketing & Communications Officer, Digital Learning, to lead enterprise growth for online programs and oversee marketing, communications, enrollment, and brand strategy on a campus-wide scale.

Hybrid work location in Knoxville, with 2-3 days in the office. The role requires a Bachelor’s degree and 7+ years of leadership in higher education marketing and communications.

Qualifications

• Bachelor’s Degree required.
• 7+ years of leadership in marketing, communications, or enrollment growth.
• Experience in higher education and stakeholder alignment.

Responsibilities

• Lead enterprise growth strategy for online programs.
• Set brand strategy and cross-channel campaigns.
• Oversee communications plans for online learning.
• Develop and mentor marketing and communications teams.
• Analyze enrollment trends and market opportunities.

Skills

Leadership

Marketing strategy

Enrollment growth

Cross-functional

CRM experience

Salesforce

Slate

Analytics

Budget management

Executive communication

Education

Bachelor’s Degree

Master’s degree

Tools

Salesforce

Slate

Job description

The University of Tennessee is seeking a Chief Marketing & Communications Officer, Digital Learning, to lead enterprise growth for online programs and oversee marketing, communications, enrollment, and brand strategy on a campus-wide scale.

Hybrid work location in Knoxville, with 2-3 days in the office. The role requires a Bachelor’s degree and 7+ years of leadership in higher education marketing and communications.