Chief Growth & Enrollment Marketing Officer

University of St. Augustine for Health Sciences; Dallas (TX); On-site; USD 250,000 - 380,000; Full time

Job summary

University of St. Augustine for Health Sciences (USAHS) seeks a strategic Chief Marketing Officer to lead demand generation, brand management, and enrollment initiatives.

The role drives multi-channel campaigns, analytics, and an integrated marketing approach to grow inquiries, applications, and student enrollment. The CMO will oversee digital, social, and offline channels, align marketing with strategic objectives, and collaborate with senior leadership to maximize brand equity and revenue

Qualifications

• 15+ years in senior marketing leadership within complex, multi-unit environments.
• Experience with marketing automation and CRM software (Salesforce, Marketo).
• MBA preferred; undergraduate degree required.
• Travel up to 30% to USAHS campuses.

Responsibilities

• Lead demand generation to drive enrollment, revenue, and market share growth.
• Develop and implement an integrated brand strategy and messaging across channels.
• Provide oversight for USAHS website and performance metrics tied to KPIs.
• Direct enrollment management with funnel optimization and predictive insights.
• Foster organizational development, cross-functional partnerships, and leadership.

Skills

Brand management

Digital marketing

Leadership

Strategic planning

Enrollment marketing

Education

MBA

Undergraduate degree

Tools

Salesforce

Marketo

Job description

University of St. Augustine for Health Sciences (USAHS) seeks a strategic Chief Marketing Officer to lead demand generation, brand management, and enrollment initiatives.

The role drives multi-channel campaigns, analytics, and an integrated marketing approach to grow inquiries, applications, and student enrollment. The CMO will oversee digital, social, and offline channels, align marketing with strategic objectives, and collaborate with senior leadership to maximize brand equity and revenue