Chief Growth, Marketing & Customer Experience Leader

Tuff Shed Inc.; Denver (CO); On-site; USD 200,000 - 240,000; Full time

Job summary

Tuff Shed Inc. seeks a data-driven Vice President of Marketing and Customer Growth to accelerate profitable revenue growth, strengthen brand performance, and expand digital commerce.

Reporting to the Chief Operating Officer, this individual will lead marketing, e-commerce, customer acquisition, CRM, communications, analytics, customer lifecycle management, and enterprise growth initiatives. As a member of the leadership team, the Vice President will collaborate closely with Sales, Operations,

Qualifications

• Minimum of 10 years of progressive leadership experience in marketing, customer growth, revenue generation, or related disciplines.
• Minimum of 5 years of VP-level leadership experience leading multi-functional teams.
• Proven experience driving revenue growth, customer acquisition, and business performance.
• Proven experience leading e-commerce strategy, online sales growth, digital merchandising, and website conversion optimization.
• Experience managing CRM platforms, customer lifecycle programs, marketing automation initiatives.
• Experience developing data-driven marketing strategies and utilizing analytics to improve business outcomes.
• Experience managing significant marketing budgets and delivering measurable ROI.

Responsibilities

• Develop and execute a comprehensive marketing and growth strategy aligned with organizational goals.
• Serve as a member of the leadership team, contributing to enterprise-wide strategic planning.
• Identify market opportunities, competitive advantages, and growth initiatives that drive profitable revenue expansion.
• Establish short- and long-term performance objectives and measure outcomes against business goals.
• Lead marketing initiatives including brand strategy, demand generation, advertising, communications, content, and social media.
• Ensure brand consistency and positioning across all customer touchpoints.
• Develop integrated campaigns that support revenue growth, customer acquisition, and brand awareness.
• Evaluate marketing effectiveness and optimize investments to maximize ROI.
• Set the vision for e-commerce growth, profitability, and digital engagement.
• Lead digital commerce performance, online customer acquisition, website conversion, and revenue generation.
• Oversee website merchandising, user experience, product presentation, online promotions, pricing coordination, and CRO.
• Develop strategies to increase online traffic, AOV, retention, and digital revenue.
• Partner with IT, Operations, and Customer Service to deliver a seamless customer experience across digital channels.
• Evaluate emerging technologies and trends to enhance competitive advantage.
• Build customer acquisition strategies across digital, retail, field, referral, and partnership channels.
• Improve lead generation, quality, conversion rates, and marketing-generated revenue.
• Optimize CAC and campaign effectiveness.
• Lead the customer journey from awareness through retention, loyalty, referrals, and advocacy.
• Lead CRM strategy and customer lifecycle marketing programs.
• Align the CRM experience with the customer journey from initial engagement through installation.
• Advance segmentation, personalization, automation, and targeted engagement initiatives.
• Expand the use of customer data to support acquisition, retention, and cross-sell opportunities.
• Help optimize Salesforce Marketing Cloud Engagement and Salesforce Field Service alignment.

Skills

Strategic thinking

Leadership

Communication

Analytical

Problem-solving

AI & emerging tech

Education

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related field

Tools

Salesforce

Oracle

JDE

Onyx

GoldMine

Job description

Tuff Shed Inc. seeks a data-driven Vice President of Marketing and Customer Growth to accelerate profitable revenue growth, strengthen brand performance, and expand digital commerce.

Reporting to the Chief Operating Officer, this individual will lead marketing, e-commerce, customer acquisition, CRM, communications, analytics, customer lifecycle management, and enterprise growth initiatives. As a member of the leadership team, the Vice President will collaborate closely with Sales, Operations,