Growth Marketing Leader: Revenue & Personalization

Society for Human Resource Management (SHRM); Alexandria (VA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Hybrid schedule

Professional growth opportunities

Job summary

SHRM is seeking a Vice President of Growth Marketing to lead an integrated B2M growth strategy across memberships, certifications, and HR products. The role combines brand, content, digital experience, e-commerce, and demand generation to accelerate revenue growth with data-driven experimentation.

The candidate will drive customer acquisition, personalization, and marketing technology adoption while shaping strategy, leading teams, and delivering measurable business outcomes in a hybrid work

Qualifications

• Fifteen (15) or more years progressive experience leading growth marketing, digital marketing, demand generation, e-commerce, or integrated marketing functions, including leadership at the director or senior director level.
• Demonstrated success developing and executing marketing strategies that deliver measurable revenue growth, customer acquisition, and conversion.
• Experience managing marketing performance, budgets, and investment decisions using data, analytics, and business outcomes.
• Experience applying marketing technology, AI-enabled capabilities, automation, personalization, and experimentation to improve business performance.
• Experience leading cross-functional teams and translating enterprise priorities into actionable marketing strategies.

Responsibilities

• Develop and execute an integrated B2M growth strategy aligned with SHRM’s priorities and revenue objectives.
• Drive revenue growth across memberships, certifications, and HR products by improving acquisition, conversion, and e-commerce performance.
• Align brand, content, digital experience, e-commerce, demand generation, and sales enablement for cohesive customer experiences.
• Leverage audience intelligence, signals, journey orchestration, and personalization to identify high-value moments.
• Apply AI, automation, and emerging marketing tech to improve effectiveness and scalability.
• Establish and manage performance metrics, experimentation, and measurement frameworks.
• Improve member engagement, loyalty, retention, and lifecycle value; drive cross-sell/upsell.
• Partner with sales, product, content, tech, and operations to align marketing priorities.
• Build and develop a high-performing growth marketing team with the right capabilities.

Skills

Growth marketing

Customer acquisition

E-commerce

AI-enabled marketing

Data-driven decisions

Education

Bachelor's degree in marketing/business

Master’s degree preferred

Job description

SHRM is seeking a Vice President of Growth Marketing to lead an integrated B2M growth strategy across memberships, certifications, and HR products. The role combines brand, content, digital experience, e-commerce, and demand generation to accelerate revenue growth with data-driven experimentation.

The candidate will drive customer acquisition, personalization, and marketing technology adoption while shaping strategy, leading teams, and delivering measurable business outcomes in a hybrid work