Chief Growth Architect

EMARKETER; New York (NY); Hybrid; USD 180,000 - 195,000; Full time

Benefits offered by this job

Unlimited PTO

10 paid holidays

16 weeks parental leave

Medical, dental, vision insurance

401k plan

Commuter benefits

Phone reimbursement

Gym membership discounts

Job summary

EMARKETER, a subsidiary of Axel Springer SE, is hiring a VP, Growth Marketing to lead our centralized growth engine across performance marketing, audience acquisition, and marketing operations. This hybrid role is based in New York City with regular in-office expectations, and applicants must be authorized to work in the United States without visa sponsorship.

Relocation assistance is not available. The ideal candidate brings 10+ years in growth marketing and 5+ years leading marketing

Qualifications

• 10+ years of progressive experience in growth marketing, performance acquisition, and marketing operations within digital media, publishing, or B2B information services.
• 5+ years managing marketing directors and multi-disciplinary teams.
• Hands-on proficiency with CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud), analytics tools (Google Analytics, Sigma, Amplitude), experience with CDPs.
• Demonstrated experience managing significant paid media budgets and scaling digital audience acquisition funnels.

Responsibilities

• Growth Engine & Strategy: Lead the overarching growth strategy to expand EMARKETER's digital audience reach, subscriber acquisition, and funnel conversion performance.
• Demand Generation & ABM: Build and scale demand generation and ABM programs in deep partnership with sales, aligning campaigns with commercial priorities.
• Pipeline & Revenue Ownership: Take direct ownership of marketing-sourced and marketing-influenced pipeline and revenue contribution.
• Marketing Operations Oversight: Lead the marketing operations team for CRM workflows, journeys, database integrity and campaign reporting.
• Team Leadership & Development: Directly manage and mentor the Director of Growth Marketing and the Director of Marketing Operations.
• Funnel & Monetization Alignment: Partner with Media leadership to turn audience growth into monetizable sponsorship opportunities.
• Pipeline Support for Enterprise Sales: Collaborate with CRO to ensure top-of-funnel subscription growth and MQL routing.
• Budget & Performance Analytics: Own the growth budget, track CAC and LTV, and optimize ROI.

Skills

Growth driver

MarTech & ops

Team leadership

Cross-functional collab

Tools

Salesforce CRM

Salesforce Marketing Cloud

Google Analytics

Amplitude

Sigma

Job description

EMARKETER, a subsidiary of Axel Springer SE, is hiring a VP, Growth Marketing to lead our centralized growth engine across performance marketing, audience acquisition, and marketing operations. This hybrid role is based in New York City with regular in-office expectations, and applicants must be authorized to work in the United States without visa sponsorship.

Relocation assistance is not available. The ideal candidate brings 10+ years in growth marketing and 5+ years leading marketing