Chief eCommerce & Retail Media Leader

The Kraft Heinz Company; Cincinnati (OH); On-site; USD 142,000 - 177,000; Full time

Benefits offered by this job

Healthcare coverage

Wellbeing programs

401k & retirement plan

Life, Disability & Insurance

Job summary

The Kraft Heinz Company in Cincinnati, OH seeks a Lead for Kroger eCommerce to own strategy, performance, and execution across all eCommerce verticals. You will drive profitable growth, market share, and cross-functional collaboration with Kroger stakeholders and agency partners.

Responsibilities include leading annual planning, JBP negotiations, and digital shelf excellence, while optimizing media investments and omnichannel activation across pickup and delivery.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years of experience in eCommerce, omnichannel sales, retail media, or digital commerce.
• Strong understanding of Kroger’s digital ecosystem, retail media platforms, and omnichannel shopper behavior.
• Demonstrated success leading cross-functional teams and driving business growth.
• Deep analytical and financial acumen with experience managing large budgets and evaluating ROI.
• Excellent communication, negotiation, and stakeholder management skills.
• Proven ability to influence senior leadership and external partners.
• CPG and grocery industry experience strongly preferred.
• Experience with retail media platforms, digital shelf analytics, and performance marketing.
• Familiarity with omnichannel fulfillment models including pickup and delivery.
• Experience leading agencies and external strategic partners.

Responsibilities

• Own Kroger and Harris Teeter eCommerce end-to-end, developing and executing growth strategies.
• Lead annual planning, Joint Business Planning (JBP), and in-year negotiations with Kroger teams.
• Drive growth via strategic assortment, promotions, media optimization, and omnichannel activation.
• Identify incremental growth opportunities across pickup, delivery, and emerging digital platforms.
• Establish best-in-class retail media standards across search, display, and emerging tactics.
• Oversee media investment strategies to balance efficiency and effectiveness.
• Own digital shelf excellence and ensure content performance standards.
• Partner with Digital Shelf and agency teams on new capabilities and pilots.
• Lead promotional planning using ROI analysis and performance metrics.
• Monitor 1P and 3P performance, inventory health, and operational KPIs.
• Own annual budget planning and investment prioritization for market share growth.
• Lead cross-functional alignment between Brand, Sales, Supply Chain, and Kroger stakeholders.
• Manage agency relationships and external partnerships for optimized investment.

Skills

Cross-functional leadership

Analytical rigor

Financial acumen

Stakeholder management

Negotiation

Communication skills

Influence senior leadership

Education

Bachelor’s degree

MBA

Job description

The Kraft Heinz Company in Cincinnati, OH seeks a Lead for Kroger eCommerce to own strategy, performance, and execution across all eCommerce verticals. You will drive profitable growth, market share, and cross-functional collaboration with Kroger stakeholders and agency partners.

Responsibilities include leading annual planning, JBP negotiations, and digital shelf excellence, while optimizing media investments and omnichannel activation across pickup and delivery.