Chief Ecommerce Officer — Multi-Brand Growth

Bannatyne Digital; New York (NY); On-site; USD 300,000 - 600,000; Full time

Benefits offered by this job

Performance bonus

Equity/long-term incentive

Health, dental, vision

401(k) match

Generous PTO

Employee discounts

Job summary

Bannatyne Digital is seeking an EVP, Ecommerce to lead the digital commerce strategy and performance across a portfolio of consumer brands. Based in New York City, you will own the Ecommerce P&L and drive growth across DTC, social commerce, and marketplace channels while guiding brand roadmaps and cross-functional partnerships.

You will report to the CEO and participate on the executive leadership team, overseeing a scale-up of the ecommerce organization and technology roadmap.

Qualifications

• 15+ years of Ecommerce/digital commerce leadership owning revenue and P&L.
• Direct experience in consumer-packaged goods spanning both premium and mass price tiers.
• Proven experience leading Ecommerce across a multi-brand portfolio, house of brands, or platform company.
• Track record scaling DTC, social commerce, and marketplace revenue profitably, with CAC, LTV, and contribution margin.

Responsibilities

• Own the Ecommerce P&L across all portfolio brands, spanning premium and mass price tiers.
• Set the multi-year digital commerce strategy across every channel — DTC, social commerce, marketplace, and specialty retailer.com.
• Own the annual planning process for digital revenue, and report performance to the CEO, executive team, and board/investors.
• Own marketplace and retailer.com strategy across Amazon, Walmart, Target, etc.
• Build and scale social commerce as a growth channel, including TikTok Shop, Instagram/Facebook Shop, livestream selling, and creator-led commerce.
• Partner with brand presidents/GMs and CMOs to translate portfolio strategy into brand-specific roadmaps.
• Oversee site experience, merchandising, pricing/promotions, and conversion rate optimization.

Education

Bachelor's degree

Job description

Bannatyne Digital is seeking an EVP, Ecommerce to lead the digital commerce strategy and performance across a portfolio of consumer brands. Based in New York City, you will own the Ecommerce P&L and drive growth across DTC, social commerce, and marketplace channels while guiding brand roadmaps and cross-functional partnerships.

You will report to the CEO and participate on the executive leadership team, overseeing a scale-up of the ecommerce organization and technology roadmap.