Chief CRO & Growth Lead, DTC Beauty (Multi‑Market)

Faccelove; United States; Remote; USD 100,000 - 145,000; Full time

Benefits offered by this job

Annual team trip

Gym membership

Gift of Facelove products after 3 mos

Monthly performance reviews

Job summary

Facelove seeks a senior ecommerce leader to own Shopify growth across US and international markets. You’ll own the roadmap, hypotheses, analysis and results while guiding the Junior Shopify Store Manager.

You’ll orchestrate experiments on landing pages, product pages and offers, develop bundles and upsells, and ensure safe releases across markets with clear decision making for the CEO. Compensation is discussed during recruitment and reviewed every six months; you can expect a structured,

Qualifications

• DTC ecommerce experimentation: Led Shopify tests from hypothesis to launch.
• Evidence of results: Show test records with baseline, sample and rollout.
• Experiment design and statistics: Size, allocation, MAD, stopping rules.
• Offers and unit economics: Demonstrate bundles, shipping thresholds, discounts or upsells.
• Analytics and cohort reasoning: Reconcile store and test data, assess LTV and repeat purchases.
• Shopify implementation and QA: Build and QA variants across prices, discounts, cart and checkout.
• Independent delivery and supervision: Initiate and ship work with minimal direction.
• Clear communication and feedback: Provide briefs, walkthroughs and blockers with options.
• Working hours and tracking: Commit to 40 hours, CET schedule, with Hubstaff tracking.

Responsibilities

• Own research and strategy roadmap with hypotheses and success metrics.
• Lead tests across landing pages, product pages, offers, cart, checkout and post-purchase journeys.
• Develop bundles, shipping thresholds, gifts, upsells and subscriptions with margins.
• Turn findings into released improvements; monitor benefits and coordinate retention efforts.
• Provide the Junior Shopify Store Manager with clear briefs, deadlines and feedback.
• Ensure safe releases across markets with proper tracking and buy-in from leadership.
• Keep CEO informed with clear decisions and early warnings.

Skills

Shopify

DTC experimentation

Growth strategy

Team leadership

Analytics

Cohort analysis

Communication

Tools

Triple Whale

Kaching

Loop

AfterSell

Figma

Job description

Facelove seeks a senior ecommerce leader to own Shopify growth across US and international markets. You’ll own the roadmap, hypotheses, analysis and results while guiding the Junior Shopify Store Manager.

You’ll orchestrate experiments on landing pages, product pages and offers, develop bundles and upsells, and ensure safe releases across markets with clear decision making for the CEO. Compensation is discussed during recruitment and reviewed every six months; you can expect a structured,