Head of CRO

Faccelove; United States; Remote; USD 100,000 - 145,000; Full time

Benefits offered by this job

Annual team trip

Gym membership

Gift of Facelove products after 3 mos

Monthly performance reviews

Job summary

Facelove seeks a senior ecommerce leader to own Shopify growth across US and international markets. You’ll own the roadmap, hypotheses, analysis and results while guiding the Junior Shopify Store Manager.

You’ll orchestrate experiments on landing pages, product pages and offers, develop bundles and upsells, and ensure safe releases across markets with clear decision making for the CEO. Compensation is discussed during recruitment and reviewed every six months; you can expect a structured,

Qualifications

• DTC ecommerce experimentation: Led Shopify tests from hypothesis to launch.
• Evidence of results: Show test records with baseline, sample and rollout.
• Experiment design and statistics: Size, allocation, MAD, stopping rules.
• Offers and unit economics: Demonstrate bundles, shipping thresholds, discounts or upsells.
• Analytics and cohort reasoning: Reconcile store and test data, assess LTV and repeat purchases.
• Shopify implementation and QA: Build and QA variants across prices, discounts, cart and checkout.
• Independent delivery and supervision: Initiate and ship work with minimal direction.
• Clear communication and feedback: Provide briefs, walkthroughs and blockers with options.
• Working hours and tracking: Commit to 40 hours, CET schedule, with Hubstaff tracking.

Responsibilities

• Own research and strategy roadmap with hypotheses and success metrics.
• Lead tests across landing pages, product pages, offers, cart, checkout and post-purchase journeys.
• Develop bundles, shipping thresholds, gifts, upsells and subscriptions with margins.
• Turn findings into released improvements; monitor benefits and coordinate retention efforts.
• Provide the Junior Shopify Store Manager with clear briefs, deadlines and feedback.
• Ensure safe releases across markets with proper tracking and buy-in from leadership.
• Keep CEO informed with clear decisions and early warnings.

Skills

Shopify

DTC experimentation

Growth strategy

Team leadership

Analytics

Cohort analysis

Communication

Tools

Triple Whale

Kaching

Loop

AfterSell

Figma

Job description

Own profitable growth across Facelove's Shopify stores. Report to CEO, manage the Junior Shopify Store Manager and turn research into offers, tests and implemented improvements.

ABOUT FACELOVE AND WHY THIS ROLE EXISTS

Facelove is a pro-age beauty brand for women aged 45 and above, with Shopify stores serving the US, Germany and Europe.

You own the roadmap, hypotheses, analysis, quality and results. The Junior handles routine page and test builds and store updates under your direction. You can build personally when needed.

You'll use Shopify, Triple Whale and our store apps. A shared designer supports individual assets; an additional designer is planned. Bring experience shipping DTC experiments and deciding what comes next.

WHAT YOU WILL OWN

The proposed split is 30% research and strategy, 50% experimentation and commercial improvement, and 20% department leadership. The balance can change around launches.

Research and strategy

• Study competitor pages, offers, bundles and checkout journeys, then combine those observations with customer reviews, support feedback and store data.
• Keep a ranked roadmap with clear hypotheses, commercial impact, effort and success measures.

Experimentation and commercial improvement

• Own tests across landing pages, product pages, offers, cart, checkout and post-purchase journeys. Size and interpret them properly.
• Develop bundles, shipping thresholds, gifts, upsells and subscription offers with margin in view.
• Turn supported findings into released improvements, then monitor whether the benefit holds. Coordinate retention work with Oktober and subscription owners.
• Give the Junior clear briefs, deadlines and acceptance checks. Review their work, coach them and resolve routine blockers.
• Own safe releases across markets, including tracking, mobile and purchase-path checks. Keep Sven informed with clear decisions and early warnings.

COMPENSATION AND CAREER STRUCTURE

Please share your monthly base compensation expectations in USD and any bonus expectations separately. Compensation is discussed during recruitment. This head-level seat has no promotion ladder. Position and compensation are reviewed every six months using the last six monthly scores.

NON-NEGOTIABLES

• DTC ecommerce experimentation: Personally led Shopify DTC tests from hypothesis to launch and decision. Show your contribution and a test record.
• Evidence of results: Show redacted cases with baseline, sample or duration, metric, result and rollout. Unsupported claims do not qualify.
• Experiment design and statistics: Explain sizing, allocation, minimum detectable effect, stopping rules and inconclusive outcomes, including when traffic is insufficient.
• Offers and unit economics: Show how an offer changed AOV, conversion and margin, using a bundle, discount, shipping threshold, subscription or upsell.
• Analytics and cohort reasoning: Reconcile store and test data, separate traffic effects and assess repeat purchase or LTV over a defined cohort window.
• Shopify implementation and QA: Build and troubleshoot variants; review junior work; check mobile, prices, discounts, cart, checkout and tracking.
• Independent delivery and supervision: Show work you initiated and shipped without repeated direction, and how you improved someone else's delivery.
• Clear communication and feedback: Give clear briefs and walkthroughs; raise blockers with options; show how you applied feedback.
• Working hours and tracking: Commit to 40 hours, Monday to Friday, 09:00 to 18:00 CET, with a one-hour break and Hubstaff tracking.
  

NICE TO HAVE

• Beauty or skincare ecommerce, particularly customers aged 45 and above.
• Multi-market Shopify experience and collaboration on localization.
• Hands-on use of Triple Whale, Kaching, Loop, AfterSell or Figma.

WHO THIS ROLE SUITS

• You propose priorities and finish approved work without each next step being assigned.
• You interpret uncertainty accurately and take responsibility for delegated work.
• You give clear briefs, raise blockers early and apply feedback.
• You can commit to the stated schedule and Hubstaff tracking.

Perks after three months

• Position and salary reviews every six months, with monthly performance reviews.
• An annual all-inclusive team trip, paid by Facelove.
• Membership at a local gym of your choice.
• At three months, a one-time gift of four Facelove products of your choice.

Perks unlock after the three-month onboarding review is passed and end on your last working day.