Chief, Consumer & Brand Insights Strategy

Crocs, Inc.; Broomfield (CO); Hybrid; USD 165,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401k with company match

Paid time off

Hybrid work model

Job summary

Crocs, Inc. seeks a Director, Consumer & Brand Insights to define and lead the enterprise consumer insights strategy for Crocs and HEYDUDE, shaping priorities and embedding insights in strategy across brand, product, marketing, and planning.

The role builds a world-class insights function, translating consumer understanding into actionable business strategies that grow the business, strengthen brand equity, and create competitive advantage while partnering with executive teams.

Qualifications

• 10+ years in consumer insights, market research, strategy, analytics, or related fields.
• Significant experience in consumer products, retail, footwear, apparel, or adjacent industries.
• Proven ability to influence senior executives and shape enterprise decisions.
• Experience leading agencies and cross-functional teams.
• Experience developing and leading insights strategies that drive measurable business impact.

Responsibilities

• Shape enterprise strategy for consumer and brand insights across Crocs and HEYDUDE.
• Lead consumer-centric decision making by influencing senior leaders.
• Define the insights agenda including brand tracking, segmentation, and trends.
• Drive business impact by translating signals into strategic recommendations.
• Partner with executive leadership to inform investment and portfolio strategy.
• Build organizational capability with frameworks, tools, and reporting.
• Identify emerging opportunities to inform growth and risk plans.
• Oversee research partners and platforms to ensure data integrity.
• Drive innovation in how insights are generated and activated.
• Develop talent and capability across the organization.

Skills

Consumer insights

Market research

Strategy

Analytics

Executive communication

Agency management

Tools

Tableau

Power BI

AI-enabled insights platforms

Job description

Crocs, Inc. seeks a Director, Consumer & Brand Insights to define and lead the enterprise consumer insights strategy for Crocs and HEYDUDE, shaping priorities and embedding insights in strategy across brand, product, marketing, and planning.

The role builds a world-class insights function, translating consumer understanding into actionable business strategies that grow the business, strengthen brand equity, and create competitive advantage while partnering with executive teams.