Chief Brand & Growth Officer

MJHS; New York (NY); On-site; USD 250,000 - 400,000; Full time

Job summary

MJHS is seeking a Chief Marketing & Communications Officer (CMCO) to lead enterprise marketing, communications and branding strategy. The role shapes how MJHS and Elderplan are perceived by patients, residents, families, caregivers, and the public, and partners with the CEO on growth objectives.

The CMCO will drive integrated marketing, branding, digital strategies, traditional advertising and community outreach across health plans, home care, hospice and related programs, with a focus on

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Master’s degree preferred for senior leadership roles.
• 15+ years of progressive leadership experience in marketing and communications in health care or not-for-profit settings.

Responsibilities

• Lead enterprise-wide marketing, communications and branding strategy.
• Oversee brand stewardship and ensure consistency across platforms.
• Drive digital and traditional marketing to grow consumer engagement across service lines.
• Lead crisis communications, media relations and reputation management.
• Collaborate with CEO and executive team on growth objectives and market expansion.
• Oversee internal communications and change leadership across the organization.

Skills

Marketing leadership

Brand strategy

Digital marketing

Communications leadership

Crisis communications

Education

Bachelor's degree in Marketing/Communications/Business

Master’s degree preferred

Tools

CMS

CRM

Analytics tools

Job description

MJHS is seeking a Chief Marketing & Communications Officer (CMCO) to lead enterprise marketing, communications and branding strategy. The role shapes how MJHS and Elderplan are perceived by patients, residents, families, caregivers, and the public, and partners with the CEO on growth objectives.

The CMCO will drive integrated marketing, branding, digital strategies, traditional advertising and community outreach across health plans, home care, hospice and related programs, with a focus on