Chief Brand & Community Growth Leader

Banner Health; Phoenix (AZ); On-site; USD 250,000 - 350,000; Full time

Job summary

Banner Health seeks a Chief Marketing and Community Engagement Officer to lead enterprise branding, external communications, and community initiatives. The role partners with the CEO and senior leaders to translate insights into growth and patient engagement across Banner's multi-market system.

The executive will shape brand equity, oversee marketing technology, and drive measurable outcomes while aligning with enterprise priorities and a strong community focus.

Qualifications

• Master’s degree or higher in Marketing/related field.
• 10+ years in marketing/brand leadership for large multi-market health system.
• Proven success in growth, brand equity, and stakeholder alignment.

Responsibilities

• Lead enterprise brand strategy across markets and touchpoints.
• Oversee external communications, media relations, and digital channels.
• Partner with HR and internal comms to drive employee engagement.
• Oversee consumer feedback programs and patient experience improvement.
• Define marketing performance metrics and ROI across channels.

Skills

Marketing leadership

Brand management

Communications strategy

Digital marketing

Health system marketing

Education

Master’s degree in Marketing

Master’s degree in Communications

Master’s degree in Business Administration

Master’s degree in Healthcare Administration

Job description

Banner Health seeks a Chief Marketing and Community Engagement Officer to lead enterprise branding, external communications, and community initiatives. The role partners with the CEO and senior leaders to translate insights into growth and patient engagement across Banner's multi-market system.

The executive will shape brand equity, oversee marketing technology, and drive measurable outcomes while aligning with enterprise priorities and a strong community focus.