Chief Brand & Community Growth Officer

Banner Health Corporate; Phoenix (AZ); On-site; USD 250,000 - 350,000; Full time

Benefits offered by this job

Health benefits

Management Incentive Program

Total Rewards package

Job summary

Banner Health is seeking a Chief Marketing and Community Engagement Officer to lead enterprise branding, marketing strategy, external communications, consumer insights, and community engagement across its multi-market health system.

The executive will partner with the CEO and senior leadership to translate insights into measurable campaigns, strengthen market position, and drive growth while upholding Banner's mission and patient-centered values.

Qualifications

• Master's degree in Marketing, Communications, Business Administration, Healthcare Administration, or related field.
• 10+ years of progressive leadership experience in marketing, brand management and communications.
• Experience building brand equity and driving growth across diverse markets.
• Experience managing large-scale marketing campaigns across digital, traditional and experiential channels.
• Ability to lead through influence and collaboration.
• Strong financial stewardship of marketing budgets and resources.
• Experience managing contracted agencies and vendors.
• Healthcare industry knowledge and brand measurement expertise.
• Deep brand positioning, messaging and identity development.
• Proven ability to demonstrate ROI through marketing initiatives.

Responsibilities

• Lead enterprise brand strategy across markets, channels and touchpoints.
• Oversee external communications strategy and media relationships.
• Coordinate internal communications to drive employee engagement and alignment.
• Manage consumer feedback programs and digital reputation management.
• Collaborate with clinical operations to integrate consumer insights into improvements.
• Direct marketing-driven digital experiences and martech roadmap.
• Develop community engagement strategies and measure impact.
• Establish marketing performance metrics and financial stewardship.

Skills

Strategic marketing

Brand management

Executive leadership

Stakeholder alignment

Campaign development

Measurement & ROI

Education

Master's degree

Job description

Banner Health is seeking a Chief Marketing and Community Engagement Officer to lead enterprise branding, marketing strategy, external communications, consumer insights, and community engagement across its multi-market health system.

The executive will partner with the CEO and senior leadership to translate insights into measurable campaigns, strengthen market position, and drive growth while upholding Banner's mission and patient-centered values.