Chief Brand & Growth Architect

Little Sleeppies; Los Angeles (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k)

Flexible Spending Accounts

Home office stipend

Internet stipend

Company discount

Team building activities

Company-issued computer

Job summary

Little Sleepies in Los Angeles seeks a VP, Brand Marketing to own the end-to-end brand engine as we expand into family lifestyle categories. You will shape voice, storytelling, community, culture, and production into a scalable system that supports rapid growth.

You will build a high-performing brand team, set calendars and playbooks, manage agencies, and drive measurable impact across site, social, PR and partnerships, reporting to the CEO.

Qualifications

• 12+ years of brand marketing leadership in a high-growth consumer or lifestyle brand.
• Proven ability to build and lead high-performing teams.
• Strong storytelling with commercially measurable campaigns.
• Experience scaling a premium consumer brand across multiple channels.
• Understanding of social platforms and creator culture.

Responsibilities

• Own and evolve brand marketing and go-to-market strategy as the brand expands beyond sleepwear.
• Set brand strategy across site, email, social, retail, PR and experiential.
• Translate growth priorities into emotionally resonant campaigns with commercial impact.
• Lead brand calendar, playbooks, and cross-functional collaboration.
• Oversee agency and creative partners to ensure high-quality output and cost efficiency.

Skills

Brand strategy

Team leadership

Storytelling

Community building

Influencer & PR management

Measurement & ROI

Budget management

Executive partnership

Multi-channel marketing

AI tools fluency

Tools

AI tools

Marketing tech stack

Job description

Little Sleepies in Los Angeles seeks a VP, Brand Marketing to own the end-to-end brand engine as we expand into family lifestyle categories. You will shape voice, storytelling, community, culture, and production into a scalable system that supports rapid growth.

You will build a high-performing brand team, set calendars and playbooks, manage agencies, and drive measurable impact across site, social, PR and partnerships, reporting to the CEO.