Chief Advertising and Sales Officer

The Day Publishing Company; New London (CT); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Life insurance options

401(k) retirement plan

Paid personal days

Job summary

The Day Publishing Company, based in New London, CT, seeks a Chief Advertising and Sales Officer to head all advertising and sales initiatives across its print, digital, and live event platforms. You will develop revenue strategies and lead a high-performing sales team to drive growth and exceptional customer service.

The role requires a track record of revenue growth, strong leadership, and proficiency in data-driven decision making, with a focus on Southeast New England markets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field required; Master's preferred.
• 10 years of progressively responsible sales leadership experience in advertising, media, publishing, broadcasting, or related industry.
• Experience leading advertising and sales initiatives across multiple platforms (print, digital, events).

Responsibilities

• Lead all advertising and sales initiatives across the company portfolio.
• Develop and execute strategic revenue plans for sustainable growth.
• Oversee advertising and sales operations and team performance.
• Cultivate relationships with businesses, community organizations, and regional partners.

Skills

Leadership

Negotiation

Relationship management

Advertising sales knowledge

Strategic planning

Data analysis

Microsoft Office

CRM software

Education

Bachelor's degree in Marketing or Business Administration

Master's degree preferred

Tools

CRM (GemStone or similar)

Job description

The Day Publishing Company, located in New London CT, is looking for a Chief Advertising and Sales Officer.

Position Summary:

The Chief Advertising & Sales Officer (CASO) is the senior executive responsible for leading all advertising and sales initiatives across the company's portfolio of newspapers, magazines, digital platforms, specialty publications, and live events. The CASO develops and executes strategic revenue plans that drive sustainable growth while strengthening relationships with businesses, community organizations, and regional partners throughout Southeast New England.

This position oversees advertising and sales operations, leads a high-performing sales team, and ensures exceptional customer service through consultative selling, innovation, and accountability.

Minimum Requirements:

• Proven leadership, coaching, and team development skills with the ability to build trust and collaboration.
• Excellent negotiation, relationship management, and client service skills.
• Strong knowledge of print, digital, social, and event advertising.
• Financial acumen, including budgeting, forecasting, and performance analysis.
• Strategic planning and business development expertise with the ability to execute revenue growth initiatives.
• Demonstrated success and ability to consistently achieve ambitious revenue goals.
• Excellent written and verbal communication, presentation, and negotiation skills.
• Strong organizational, project management, and time management skills with exceptional attention to detail.
• Proficiency with Microsoft Office Suite (Word, Outlook, PowerPoint, Teams), CRM software (GemStone or similar), and digital sales tools.
• Self-motivated, results-oriented, and able to manage multiple priorities in a fast-paced environment.
• Ability to interpret, analyze data, and make informed decisions based on metrics.
• Ability to establish and maintain strong relationships within Southeast New England's business community.
• Bachelor's degree in Marketing, Business Administration, or a related field required; Master's degree preferred.
• 10 years of progressively responsible sales leadership experience in advertising, media, publishing, broadcasting, or a related industry, with demonstrated success driving revenue growth, developing strategic sales initiatives, and leading high-performing teams.
• Proven track record of developing new products and growing advertising revenue.
• Experience in newspaper, magazine, publishing, broadcasting, or digital media preferred.
• Prolonged periods of sitting at a desk and working on a computer and telephone.
• Must be able to lift 15 pounds at times.
• Ability to cover events as required.

Benefits and compensation:

• $110,000 to $140,000 annual salary range (if worked for entire year)
• Health, Dental, and Vision Insurance
• Basic Life insurance and an option for Supplemental life, Critical Illness, Accident, and additional Life insurance
• Employee Assistance Program
• Short- and Long-term Disability Insurance
• 401(k)
• 4 paid Personal days
• 10 paid Vacation days
• Sick time
• 6 paid Holidays

Are you ready to join our team and do work that matters in an innovative, mission-driven, diverse work environment, with equally impassioned colleagues across the region?

We are an equal opportunity employer committed to diversity in the workplace.

Salary/Compensation: $110,000 - $140,000 per year