Channel Sales Manager

Wide Open West; Madison Heights (MI); On-site; USD 90,000 - 150,000; Full time

Job summary

Wide Open West is seeking a Channel Sales Manager to build and expand relationships with business partners, consultants, and systems integrators while driving revenue growth. You will own a portfolio of strategic partners, identify opportunities, and lead joint sales initiatives to connect customers with WOW!'s solutions.

Ideal candidates bring 5+ years in direct or channel sales, strong consultative selling skills, and a track record of partner-led revenue, with travel up to 50% and a

Qualifications

• 5+ years in direct sales, business development, channel sales, or partner alliances.
• Proven experience driving partner-influenced pipeline and revenue growth.
• Skilled in solution selling and enterprise customer engagement.
• Strong pipeline management and forecasting abilities.
• Experience with co-sell, reseller, or partner-led GTM strategies.
• Willingness to travel up to 50% domestically.
• Bachelor's degree in Business Administration or related field.

Responsibilities

• Develop and manage productive relationships with assigned partners within the WOW! footprint.
• Own partner-influenced and partner-sourced pipeline targets for assigned accounts or market segments.
• Create joint account plans and co-selling strategies to advance opportunities.
• Collaborate with Sales, Marketing, and Business Development to execute campaigns.
• Enable partner teams on WOW!'s products, messaging, and sales motions.
• Negotiate terms within program guidelines and balance objectives.

Skills

Channel sales

Partner management

Consultative selling

Enterprise sales

Forecasting & analytics

Negotiation

Stakeholder management

Education

Bachelor's degree

Job description

Build Strategic Partnerships. Accelerate Revenue. Grow Together.At WOW!, we believe strong partnerships create stronger business outcomes. We're looking for a Channel Sales Manager to build and expand relationships with business partners, consultants, and systems integrators while driving revenue growth and increasing our presence in the market.In this role, you'll own a portfolio of strategic partners, identify new opportunities, and lead collaborative sales initiatives that connect customers with WOW!'s solutions. You'll combine relationship management, consultative selling, pipeline execution, and strategic business development to create value for our partners, customers, and organization.If you're energized by building trusted relationships, developing go-to-market strategies, and turning partnerships into measurable revenue, this is an opportunity to make a meaningful impact.

What You'll Do

Partner Relationship Management

• Develop and maintain productive relationships with assigned partners within the WOW! footprint.
• Build trusted connections with stakeholders at all levels of partner organizations, including executive leadership.
• Serve as a strategic point of contact to align partner and WOW! goals, priorities, and execution plans.
• Collaborate with internal and external teams to strengthen partnerships and drive shared business outcomes.
• Manage complex partner relationships and product configurations while identifying opportunities to expand revenue and usage.

Pipeline & Revenue Growth

• Own partner-influenced and partner-sourced pipeline targets for assigned accounts or market segments.
• Develop and execute joint account plans and co-selling strategies to advance opportunities and close business.
• Monitor pipeline health, forecasts, conversion, and performance metrics to improve deal velocity and revenue results.
• Identify opportunities to maintain and expand existing revenue while developing new growth opportunities.
• Collaborate with partners to identify customer needs, develop solutions, and facilitate opportunities throughout the sales cycle.

Joint Go-to-Market Execution

• Execute co-sell engagements aligned with regional priorities and business objectives.
• Enable partner teams on WOW!'s products, value propositions, messaging, and sales motions.
• Collaborate with Sales, Marketing, and Business Development to execute coordinated campaigns and advance opportunities.
• Support partner-led initiatives that increase market presence, customer engagement, and revenue growth.
• Work cross-functionally with senior WOW! stakeholders to strengthen partner relationships and improve joint execution.

Consultative & Solution Selling

• Clearly communicate WOW!'s differentiated value proposition and demonstrate ROI to customer decision-makers.
• Apply consultative selling techniques to understand customer and partner needs and recommend appropriate solutions.
• Use market insights and competitive analysis to identify growth opportunities and strengthen positioning.
• Contribute partner and market insights to support industry strategies, product development, and targeted marketing initiatives.
• Provide input into the evolution of WOW!'s product roadmap, partner programs, and business processes.

Commercial Strategy & Negotiation

• Independently structure and negotiate moderately complex agreements within established program guidelines.
• Negotiate pricing, discounts, and other commercial terms while balancing partner and company objectives.
• Identify potential risks and develop scalable, repeatable deal structures.
• Partner with internal stakeholders to ensure agreements support long-term business performance and strategic priorities.

What You Bring

Required Qualifications & Experience

• 5+ years of experience in direct sales, business development, channel sales, or partner alliance management.
• Demonstrated experience driving partner-influenced or partner-supported pipeline and revenue growth.
• Proven experience with solution selling and consultative engagement with enterprise customers.
• Strong understanding of pipeline management, forecasting, and deal progression.
• Experience executing co-sell, reseller, or partner-led go-to-market strategies.
• Ability to negotiate moderately complex agreements within established frameworks.
• Strong relationship-building, communication, and stakeholder management skills.
• Ability to work independently, prioritize competing demands, and manage multiple initiatives.
• Familiarity with WOW!'s technology and its application across partner campaign lifecycles, including planning, targeting, analysis, and communications.
• Willingness and ability to travel domestically 50%.
• Bachelor's degree in Business Administration, GIS, or a related field.

Why Join WOW!?

At WOW!, you’ll have the opportunity to help shape the future of our partner ecosystem while contributing directly to business growth. You'll work alongside talented teams across Sales, Marketing, Product, and Business Development in a collaborative environment where creative thinking, strong relationships, and shared success are valued. Bring your sales expertise. Build meaningful partnerships. Help drive what’s next at WOW! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran