Acquisition Paid Media Strategy Associate

Testing Site - JPMC; New York (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

J.P. Morgan Wealth Management is seeking an Associate in Acquisition Marketing within the Paid Marketing Strategy team in New York. You will develop, launch, optimize, and report on paid acquisition campaigns across search, social, affiliate, and programmatic channels to drive new client growth.

The role focuses on translating performance data into actionable insights, coordinating with internal teams and external agencies, and delivering executive-ready readouts in a fast-paced setting.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in performance marketing or paid media.
• Hands-on familiarity with paid digital channels and performance measurement.
• Proficient in Excel and able to build clear PowerPoint presentations.
• Strong analytical and problem-solving skills with data-driven insights.
• Ability to manage multiple initiatives under tight deadlines.
• Comfortable working in a highly matrixed organization.
• Strong written and verbal communication skills.

Responsibilities

• Support the strategy, prioritization, and execution of paid acquisition programs across key digital channels (e.g., paid search, paid social, affiliate, and programmatic).
• Partner with external agency teams and the in-house COE to manage campaign launches, testing roadmaps, optimizations, and performance reviews.
• Track and analyze campaign performance, including conversions, cost efficiency, and downstream account quality outcomes, in partnership with analytics and finance.
• Help translate performance data into clear insights, recommendations, and optimization opportunities.
• Collaborate with cross-functional teams including, but not limited to, Product Marketing, Brand, Legal & Compliance, and Finance to ensure paid media campaigns align with business priorities and investment goals.
• Create executive-ready presentations and readouts that clearly communicate performance, insights, and next steps.
• Track key milestones, testing plans, and action items across multiple initiatives; escalates risks as needed.
• Manage multiple workstreams simultaneously in a fast-paced, performance-driven environment.

Skills

Performance marketing

Microsoft Excel

PowerPoint

Data analysis

Communication

Education

Bachelor's Degree

Tools

PowerPoint

Job description

Step into the role of Associate, Acquisition Marketing, Paid Marketing Strategy, where you'll help drive profitable new client growth for J.P. Morgan Wealth Management through performance-first paid media. You'll work at the intersection of data, media, and creative strategy, partnering with best-in-class agencies and internal teams to turn insights into scalable acquisition impact.

As an Associate on the Paid Marketing Strategy team within Wealth Management, you will help develop, launch, optimize, and report on paid acquisition campaigns across search, paid social, affiliate, and programmatic channels. You will translate performance data and testing results into clear, executive-ready insights while managing multiple workstreams in a fast-paced environment. This role partners closely with agency teams, Paid Media Center-of-Excellence (COE), Data & Analytics, Finance, and Product Marketing to improve funnel performance and accelerate new client acquisition. This is a high-visibility, hands-on role, ideal for someone with a performance marketing agency background looking to transition into a strategic, in-house position.

Job Responsibilities

• Support the strategy, prioritization, and execution of paid acquisition programs across key digital channels (e.g., paid search, paid social, affiliate, and programmatic)
• Partner with external agency teams and the in-house COE to manage campaign launches, testing roadmaps, optimizations, and performance reviews.
• Track and analyze campaign performance, including conversions, cost efficiency, and downstream account quality outcomes, in partnership with analytics and finance.
• Help translate performance data into clear insights, recommendations, and optimization opportunities.
• Collaborate with cross-functional teams including, but not limited to, Product Marketing, Brand, Legal & Compliance, and Finance to ensure paid media campaigns align with business priorities and investment goals.
• Create executive-ready presentations and readouts that clearly communicate performance, insights, and next steps.
• Track key milestones, testing plans, and action items across multiple initiatives; escalates risks as needed.
• Manage multiple workstreams simultaneously in a fast-paced, performance-driven environment.

Required qualifications, capabilities and skills:

• Bachelor's Degree
• 3+ years of relevant experience in performance marketing or paid media experience at an agency or in-house team.
• Hands-on familiarity with paid digital channels (paid social, paid search, display, etc.) and performance measurement
• Highly proficient in Microsoft Excel and experienced in building clear, compelling PowerPoint presentations
• Strong analytical and problem-solving skills, with the ability to turn data into actionable insights
• Proven ability to manage multiple initiatives under tight deadlines
• Comfortable working in a highly matrixed organization
• Strong written and verbal communication skills

Preferred qualifications, capabilities and skills

• Performance marketing agency background
• Experience managing or partnering closely with media agencies and cross-functional teams
• B2C paid acquisition experience
• Familiarity with conversion optimization, creative roadmap, and testing frameworks
• Financial services or regulated-industry experience