Channel Marketing Manager, Spirits Activation

Campari Group; New York (NY); Sur place; USD 101 000 - 134 000; Plein temps

Résumé du poste

Campari Group in New York seeks a Channel Marketing Manager to develop and execute insight-driven, trade-specific brand activation programs for its Italian portfolio in the US market. You will partner with Brand Marketing, Sales, Field Activation, and agencies to ensure programs align with brand strategy, priorities, and in-market execution.

Responsibilities focus on program strategy, customer relevance, ROI discipline, and translating insights into scalable commercial plans.

Qualifications

• 5+ years of experience in Marketing, Channel Marketing, or Customer Marketing.
• Minimum 3 years managing trade or channel activation programs in the U.S. spirits industry.
• Proven experience managing agencies and complex, multi-brand programs.

Responsabilités

• Drive end-to-end channel marketing programs and activations to grow volume and distribution.
• Collaborate with Brand Marketing, Sales, Field Activation and agencies to align programs with brand strategy and market priorities.
• Define KPIs, track performance, and optimize campaigns for ROI.
• Lead agency relationships and ensure consistency across national and regional activation efforts.

Connaissances

Marketing

Channel Marketing

Trade Marketing

Agency Management

Multi-brand Programs

Description du poste

Campari Group in New York seeks a Channel Marketing Manager to develop and execute insight-driven, trade-specific brand activation programs for its Italian portfolio in the US market. You will partner with Brand Marketing, Sales, Field Activation, and agencies to ensure programs align with brand strategy, priorities, and in-market execution.

Responsibilities focus on program strategy, customer relevance, ROI discipline, and translating insights into scalable commercial plans.