Channel Marketing Manager, HVAC & Trade Programs

Midea America; Plano (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Life insurance

401(k)

Job summary

Midea America Corp. is seeking a Channel Marketing Manager to support distributor and contractor programs, drive channel incentives, and lead marketing material production across the North American market.

You will collaborate with internal teams and external vendors to deliver campaigns, events, and regional initiatives while maintaining asset libraries and scalable processes. This role requires travel up to 25% and hands-on program execution.

Qualifications

• 3–5 years experience in channel marketing, trade marketing, or dealer program management.
• Hands-on experience running dealer/contractor incentive programs or co-op marketing funds.
• Experience managing marketing material production and vendor coordination—from request to fulfillment.
• Experience working with distributors/dealers in a B2B channel environment.
• Strong execution mindset – comfortable building processes in a growing environment.
• Data literacy – strong Excel skills, comfortable with data reconciliation and reporting.
• Willingness to travel up to 25%.

Responsibilities

• Manage day-to-day operations of channel incentive programs, including claim verification and settlement coordination with distributors.
• Process program claims — validate submissions, review evidence, and coordinate quarterly settlement cycles.
• Track program performance data and maintain reporting on participation, volumes, and fund utilization.
• Serve as primary distributor contact for program status, mechanics, and support.
• Liaise for distributor marketing requests — collect needs, prioritize, and coordinate execution.
• Manage marketing material production and distribution: sell sheets, brochures, catalogs, display materials, branded merchandise, and digital assets.
• Coordinate with internal teams and external vendors on design, timelines, and fulfillment to distributor warehouses.
• Maintain marketing asset library and ensure distributors have access to up-to-date materials.
• Support customization of marketing materials for regional distributor needs.
• Support design and execution of local marketing activities: counter days, dealer events, training sessions, trade show presence.
• Coordinate seasonal promotional campaigns and regional pushes — timing, materials, and distributor communication.
• Track promotional fund allocation and evidence collection for program settlement.
• Translate channel needs into portal feature requirements (registration flows, claim tracking, asset downloads).
• Conduct user testing with distributors and contractors; gather feedback and iterate.
• Support sales team with channel data and program updates.
• Assist with distributor onboarding and program enrollment.
• Participate in distributor meetings, trade events, and regional dealer visits.
• Support other channel marketing initiatives as the team grows.

Skills

Channel marketing

Trade marketing

Dealer program management

Excel

Data reporting

Travel readiness

Tools

CRM systems

Dealer portal

Channel platform

Job description

Midea America Corp. is seeking a Channel Marketing Manager to support distributor and contractor programs, drive channel incentives, and lead marketing material production across the North American market.

You will collaborate with internal teams and external vendors to deliver campaigns, events, and regional initiatives while maintaining asset libraries and scalable processes. This role requires travel up to 25% and hands-on program execution.