Channel Marketing Manager -HVAC

Midea America; Plano (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Life insurance

401(k)

Job summary

Midea America Corp. is seeking a Channel Marketing Manager to support distributor and contractor programs, drive channel incentives, and lead marketing material production across the North American market.

You will collaborate with internal teams and external vendors to deliver campaigns, events, and regional initiatives while maintaining asset libraries and scalable processes. This role requires travel up to 25% and hands-on program execution.

Qualifications

• 3–5 years experience in channel marketing, trade marketing, or dealer program management.
• Hands-on experience running dealer/contractor incentive programs or co-op marketing funds.
• Experience managing marketing material production and vendor coordination—from request to fulfillment.
• Experience working with distributors/dealers in a B2B channel environment.
• Strong execution mindset – comfortable building processes in a growing environment.
• Data literacy – strong Excel skills, comfortable with data reconciliation and reporting.
• Willingness to travel up to 25%.

Responsibilities

• Manage day-to-day operations of channel incentive programs, including claim verification and settlement coordination with distributors.
• Process program claims — validate submissions, review evidence, and coordinate quarterly settlement cycles.
• Track program performance data and maintain reporting on participation, volumes, and fund utilization.
• Serve as primary distributor contact for program status, mechanics, and support.
• Liaise for distributor marketing requests — collect needs, prioritize, and coordinate execution.
• Manage marketing material production and distribution: sell sheets, brochures, catalogs, display materials, branded merchandise, and digital assets.
• Coordinate with internal teams and external vendors on design, timelines, and fulfillment to distributor warehouses.
• Maintain marketing asset library and ensure distributors have access to up-to-date materials.
• Support customization of marketing materials for regional distributor needs.
• Support design and execution of local marketing activities: counter days, dealer events, training sessions, trade show presence.
• Coordinate seasonal promotional campaigns and regional pushes — timing, materials, and distributor communication.
• Track promotional fund allocation and evidence collection for program settlement.
• Translate channel needs into portal feature requirements (registration flows, claim tracking, asset downloads).
• Conduct user testing with distributors and contractors; gather feedback and iterate.
• Support sales team with channel data and program updates.
• Assist with distributor onboarding and program enrollment.
• Participate in distributor meetings, trade events, and regional dealer visits.
• Support other channel marketing initiatives as the team grows.

Skills

Channel marketing

Trade marketing

Dealer program management

Excel

Data reporting

Travel readiness

Tools

CRM systems

Dealer portal

Channel platform

Job description

Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.

Overview:

Midea North America HVAC is expanding our channel presence and seeking a Channel Marketing Manager to support the execution and ongoing development of our distributor and contractor programs. This role involves hands-on program operations, distributor marketing support, marketing material production, and collaboration on digital channel tools — with significant opportunity to co-create processes and grow with the business.

Job Responsibilities:

1. Channel Program Operations

• Manage day-to-day operations of channel incentive programs, including claim verification, data reconciliation, and settlement coordination with distributors
• Process program claims — validate submissions, review evidence, and coordinate quarterly settlement cycles
• Track program performance data and maintain reporting on participation, volumes, and fund utilization
• Serve as primary distributor contact for program status, mechanics, and support
• Serve as the primary liaison for distributor marketing requests — collect needs, prioritize, and coordinate execution
• Manage marketing material production and distribution: sell sheets, brochures, product catalogs, display materials, branded merchandise, and digital assets
• Coordinate with internal teams and external vendors on material design, production timelines, and fulfillment to distributor warehouses
• Maintain marketing asset library and ensure distributors have access to up-to-date materials
• Support customization of marketing materials for regional distributor needs (logo integration, local pricing, co-branded assets)

3. Local Promotion & Event Support

• Support design and execution of local marketing activities: counter days, dealer events, training sessions, trade show presence
• Coordinate seasonal promotional campaigns and regional pushes — timing, materials, and distributor communication
• Track promotional fund allocation and evidence collection for program settlement
• Translate channel needs into portal feature requirements (registration flows, claim tracking, asset downloads)
• Conduct user testing with distributors and contractors; gather feedback and iterate

5. Cross-Functional Channel Support

• Support sales team with channel data and program updates
• Assist with distributor onboarding and program enrollment
• Participate in distributor meetings, trade events, and regional dealer visits
• Support other channel marketing initiatives as the team grows

Required Qualifications

• 3-5 years experience in channel marketing, trade marketing, or dealer program management
• Hands-on experience running dealer/contractor incentive programs or co-op marketing funds
• Experience managing marketing material production and vendor coordination — from request to fulfillment
• Experience working with distributors/dealers in a B2B channel environment
• Strong execution mindset - comfortable building processes and working in a growing environment
• Data literacy - strong Excel skills, comfortable with data reconciliation and reporting
• Willingness to travel up to 25%

Preferred Qualifications

• HVAC, home appliances, or building products industry experience
• Experience with marketing material production workflows (print, digital, branded merchandise)
• Experience with dealer portal, CRM, or channel platform development (requirements gathering, user testing)
• Experience transitioning manual processes to digital/automated systems
• Medical insurance
• Vision insurance
• Life insurance
• 401(k)

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.