Channel Marketing Manager (Fully Remote)

ConnectWise; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

ConnectWise is seeking a senior B2B channel marketing leader to own the regional strategy, aligning investment and execution with revenue priorities. You will partner with Channel Sales and distributors to identify high-growth partners and markets across the EMEA region.

You will build and execute integrated through-partner demand programs spanning digital campaigns, events, and enablement, while developing MDF/co-op budgets, tracking ROI, and coordinating with Sales, Demand Gen, Field

Qualifications

• 6+ years of B2B channel or partner marketing experience, ideally in SaaS or cybersecurity.
• Strong knowledge of MDF and co-op programs with experience in planning and ROI measurement.
• Excellent communication and stakeholder-management skills, able to lead cross-functional initiatives.
• Onsite/Hybrid/Remote depending on location with 40-50% travel may be required.
• Based in Austria, focused on EMEA region.

Responsibilities

• Develop and manage the regional MDF and co-op portfolio, including planning, budgeting, and performance measurement.
• Coordinate with cross-functional teams including Sales, Demand Generation, Field Marketing, and Product Marketing.
• Establish goals and reporting for partner activation, pipeline, bookings, and ROI.

Skills

B2B channel marketing experience

MDF & co-op programs

Communication & stakeholder management

Travel readiness 40-50%

Based in Austria

Job description

• You will own the EMEA channel marketing strategy, aligning investment and execution with regional revenue priorities.
• You will partner with Channel Sales and distributors to identify high-growth partners and markets.
• You will build and execute integrated through-partner demand programs spanning digital campaigns, events, and enablement.

Key Responsibilities:

• Develop and manage the regional MDF and co-op portfolio, including planning, budgeting, and performance measurement.
• Coordinate with cross-functional teams including Sales, Demand Generation, Field Marketing, and Product Marketing.
• Establish goals and reporting for partner activation, pipeline, bookings, and ROI.

Qualifications:

• 6+ years of B2B channel or partner marketing experience, ideally in SaaS or cybersecurity.
• Strong knowledge of MDF and co-op programs with experience in planning and ROI measurement.
• Excellent communication and stakeholder-management skills, able to lead cross-functional initiatives.
• Onsite/Hybrid/Remote depending on location with 40-50% travel may be required.
• Based in Austria, focused on EMEA region.

ConnectWise

ConnectWise is a community-driven software company dedicated to the success of technology solution providers, helping over 45,000 partners manage their businesses. With over 3,000 colleagues globally, the company fosters an inclusive and positive culture that values diverse perspectives and skills.