Senior Director, Customer Marketing & Growth

Honeywell International, Inc.; Charlotte (NC); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits package

401(k) match and retirement planning

Paid time off and holidays

Job summary

Honeywell is seeking a Sr Director of Marketing in Charlotte, NC, to lead customer-centric marketing strategies across Industrial Automation. This role reports to senior leadership and operates on a hybrid schedule in Charlotte, requiring strong cross-functional collaboration with sales and product teams.

You will drive engagement, acquisition, and loyalty while shaping the strategic direction and budget for customer marketing.

Qualifications

• 15+ years of experience in customer marketing or related roles.
• Proven ability to lead and inspire a marketing team.
• Strong data-driven decision-making and analytical skills.
• Experience with marketing automation tools and CRM systems.

Responsibilities

• Lead development and execution of customer-centric marketing strategies to drive engagement.
• Collaborate with sales and product teams to translate customer needs into campaigns.
• Analyze market trends and data to identify growth opportunities.
• Set strategic direction and manage the customer marketing budget.
• Oversee programs including email, social media, and customer events.
• Measure campaign performance and optimize based on insights.

Skills

Strategic marketing leadership

Team leadership

Data analysis

CRM proficiency

Budget management

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing or MBA (preferred)

Tools

Marketing automation tools

CRM systems

Job description

Honeywell is seeking a Sr Director of Marketing in Charlotte, NC, to lead customer-centric marketing strategies across Industrial Automation. This role reports to senior leadership and operates on a hybrid schedule in Charlotte, requiring strong cross-functional collaboration with sales and product teams.

You will drive engagement, acquisition, and loyalty while shaping the strategic direction and budget for customer marketing.