Channel Marketing Content Manager

Thales; United States; Remote; USD 125,000 - 209,000; Full time

Job summary

Thales is seeking a Channel Marketing Content Manager to lead the creation of impactful content for their distributor and reseller ecosystem. The role focuses on aligning product features with value-driven messaging, driving partner success through effective communication and collaboration.

Benefits

Health benefits

Dental and vision insurance

Retirement plans

Paid holidays and time off

Qualifications

• 10+ years in product marketing, content marketing, or channel marketing.
• Proven ability to craft clear, engaging, and actionable content for B2B technology audiences.
• Experience with global channel programs or 2-tier partner ecosystems.

Responsibilities

• Develop channel messaging strategy for distributors and resellers.
• Create partner-facing content and sales enablement materials.
• Collaborate with product marketing and sales teams for alignment.

Skills

Product marketing

Content marketing

Channel marketing

Stakeholder management

Project management

Job description

Location: Austin, United States of America

About Thales

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to billions of digital interactions. Our technologies and services help banks exchange funds, enable cross-border movement, make energy smarter, and more. Over 30,000 organizations trust us to verify identities, grant access to digital services, analyze vast data, and encrypt information to secure the connected world.

Position Overview

We’re seeking a Channel Marketing Content Manager to lead the creation of compelling, go-to-market content tailored for our distributor and reseller ecosystem. This role involves bridging product, marketing, and channel sales teams—translating product features into value-driven messaging that resonates with partners and boosts their sales capabilities.

Ideal Candidate

This position suits someone passionate about transforming complex product details into impactful content that enhances awareness, demand, and partner enablement across global channel networks.

Key Responsibilities

1. Develop and own the channel messaging strategy for distributors, VARs, and resellers based on product positioning, partner needs, and market trends.
2. Create and manage partner-facing content, including:
   1. Distributor sales enablement materials
   2. Channel playbooks and product guides
   3. Battlecards, competitive positioning, and objection handling
   4. Email templates and copy for partner marketing
3. Collaborate with Product Marketing, Channel Sales, and Regional Marketing to ensure alignment across launches and initiatives.
4. Tailor messaging for different partner personas (e.g., sales, technical, marketing roles).
5. Work with the global marketing team to scale messaging across regions and languages.
6. Monitor usage and performance of partner content and optimize for effectiveness.
7. Stay current on market trends, partner business models, and competitive landscapes.

Qualifications

1. 10+ years in product marketing, content marketing, or channel marketing—with a focus on distributor and reseller engagement.
2. Proven ability to craft clear, engaging, and actionable content for B2B technology audiences.
3. Experience supporting global channel programs or working with 2-tier partner ecosystems.
4. Strong cross-functional collaboration skills; adept at managing multiple stakeholders and priorities.
5. Experience with project management, creative briefs, and localization workflows.
6. Cybersecurity or enterprise software industry experience is preferred.

Why Join Us?

Learn more about working at Thales by clicking here.

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Additional Information

This position requires a successful post-offer background check. Qualified candidates with criminal history will be considered in accordance with applicable laws.

We are an equal opportunity employer, welcoming applicants regardless of sex, race, color, religion, national origin, disability, veteran status, age, or other protected characteristics.

If you need accommodations to apply, contact us at [e-mail].

Compensation and Benefits

The total target compensation (TTC) ranges from $125,904 to $208,760 USD annually, including base salary and variable pay. Compensation offers depend on experience, skills, performance, and internal equity.

Thales offers extensive benefits including health, dental, vision, FSA/HSA, life and disability insurance, retirement plans, paid holidays and time off, and more.