Channel Marketing Content Manager

Thales Group; Austin (TX); Remote; USD 125,000 - 209,000; Full time

Job summary

Thales Group is looking for a Channel Marketing Content Manager to create compelling messaging for their distributor ecosystem. The role involves translating product information into effective content, managing partner communications, and supporting global marketing initiatives. Ideal candidates will have extensive marketing experience with a focus on channel engagement and strong collaborative skills.

Benefits

Health, Dental, Vision Insurance

Retirement Savings Plan

Paid Time Off

Life Insurance and Disability Support

Qualifications

• 10+ years in product, content, or channel marketing.
• Proven ability to create engaging B2B content.
• Experience with global channel programs or 2-tier partner ecosystems.

Responsibilities

• Develop and own the channel messaging strategy for distributors.
• Create partner-facing content including sales enablement materials.
• Collaborate with marketing teams to ensure alignment across initiatives.

Skills

Product marketing

Content marketing

Channel marketing

Cross-functional collaboration

Project management

Job description

Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

We’re seeking aChannel Marketing Content Manager to lead the creation of compelling, go-to-market content designed specifically for ourdistributor and reseller ecosystem. In this role, you’ll bridge the gap between product, marketing, and channel sales—translating product capabilities into value-driven messaging that resonates with our partners and accelerates their ability to sell.

This position is ideal for someone who loves transforming complex product information into high-impact content that drives awareness, demand, and partner enablement across global channel networks.

Key Responsibilities

• Develop and own thechannel messaging strategyfor distributors, VARs, and resellers based on product positioning, partner needs, and market trends
• Create and manage partner-facing content, including:
  • Distributor sales enablement materials
  • Channel playbooks and product guides
  • Battlecards, competitive positioning, and objection handling
  • Email templates and copy for partner marketing execution
• Work closely with Product Marketing, Channel Sales, and Regional Marketing to ensure alignment across launches and initiatives
• Tailor messaging for different partner personas (e.g., sales, technical, marketing roles)
• Collaborate with the global marketing team to scale messaging across regions and languages
• Monitor usage and performance of partner content and continuously optimize for effectiveness
• Stay current on market trends, partner business models, and competitive landscapes

Qualifications

• 10+ years of experience inproduct marketing, content marketing, or channel marketing—with a strong focus on distributor and reseller engagement
• Proven ability to write, edit, and structureclear, engaging, and actionable contentfor B2B technology audiences
• Experience supportingglobal channel programsor working with 2-tier partner ecosystems
• Strong cross-functional collaboration skills; ability to manage multiple stakeholders and priorities
• Comfortable with project management, creative brief development, and localization workflows
• Cybersecurity or enterprise software industry experience preferred

Why Join Us?

Say HI and learn more about working at Thalesclick here.

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at [e-mail].

The reference Total Target Compensation(TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

Total Target Cash (TTC): 125,904.00 - 166,750.00 - 208,760.00 USD Annual

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.

(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

•Company paid holidays and Paid Time Off

•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program