Channel Growth & Partner Programs Lead

Avery Dennison; Mentor (OH); Hybrid; USD 102,000 - 153,000; Full time

Job summary

Avery Dennison in Mentor, Ohio (on-site/hybrid) is seeking a Channel Program Manager to drive profitable growth by aligning Product Management, Sales and Marketing Communications to execute channel strategies and programs with partners.

The role leads MDF and co-marketing decisions, negotiates distribution terms, and plans budgets tied to revenue growth; travel 25%+ is required. A Bachelor's degree and 7–10+ years in marketing are expected.

Qualifications

• Bachelor's degree required; Master's degree with specialization in Marketing preferred.
• 7 to 10+ years of experience in marketing-related roles with knowledge of multi-stakeholder selling cycles.
• Deep experience engaging with sales forces, interfacing across business functions, and influencing decision-making with key stakeholders.
• Strong analytical thinking, organizational, and project management skills.
• Excellent oral and written communication skills with ability to convey complex ideas, travel 25%+ within the region.

Responsibilities

• Drive results and performance by building and executing channel strategies for the ADLink partner program, including onboarding and membership expansion.
• Assist in negotiating, managing, and implementing distribution agreements, rebate contracts, pricing programs, and optimum product positioning within target accounts.
• Lead MDF and co-marketing decisions with channel partners, managing MDF spend and developing detailed annual budgets linked to revenue growth and customer loyalty.
• Plan, implement, and track channel marketing strategies and communications in close cooperation with sales, product management, and marketing communications teams.
• Manage and convert intelligent label (IL) opportunities into sales resources, launch/manage the PRM tool, and incorporate channel partner insights to refine commercialization.

Skills

Channel marketing

Cross-functional collaboration

Sales alignment

Analytical thinking

Project management

Education

Bachelor's degree

Master's degree in Marketing

Job description

Avery Dennison in Mentor, Ohio (on-site/hybrid) is seeking a Channel Program Manager to drive profitable growth by aligning Product Management, Sales and Marketing Communications to execute channel strategies and programs with partners.

The role leads MDF and co-marketing decisions, negotiates distribution terms, and plans budgets tied to revenue growth; travel 25%+ is required. A Bachelor's degree and 7–10+ years in marketing are expected.