Channel Experience Manager

PlayStation Network; United States; Remote; USD 124,000 - 187,000; Full time

Job summary

An established industry player seeks a Channel Experience Manager to lead Trade Marketing efforts. This flexible role offers the opportunity to work closely with Commercial Managers and retailers to drive marketing strategies and enhance consumer engagement. You will be responsible for managing budgets, negotiating marketing activities, and ensuring successful project implementations. Join a team that values diversity and innovation, where your contributions will directly impact the brand's presence in the market. If you're passionate about marketing and eager to make a difference, this role is perfect for you.

Qualifications

• Expertise in Trade Marketing with big box retailers is essential.
• Strong project and budget management skills required.
• Ability to manage time and prioritize tasks effectively.

Responsibilities

• Collaborate with Commercial Managers to align strategies with retailers.
• Manage trade marketing activations and oversee budgets.
• Develop go-to-market strategies across various retail channels.

Skills

Trade Marketing expertise

Project management

Stakeholder management

Budget management

Time management

Understanding of marketing channels

Job description

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Channel Experience Manager

Bentonville, AR/Remote

Responsible for all Trade Marketing expertise and activity in the territory. Collaborating with Commercial Managers to negotiate and align strategies with retailers by managing the planning, implementation and maximization of the value of retailers’ trade marketing activities, paid media and our Marketing assets to increase revenue, awareness, engagement and ROI.

What you’ll be doing:

• Collaborate closely with Commercial Managers to meet business needs and objectives.
• Develop and propose go to market strategies across a variety of retailers and owned marketing vehicles. Including but not limited to omni-channel activations such as retailer owned placements, media buying, display and search media, print and owned channel, temporary displays etc.
• Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies.
• Negotiate and execute Trade Marketing vehicles at multiple retailers. Provide insights and reporting on various activations.
• Manage relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc).
• Project manage implementation of activations (e.g. Content, digital screens, product demonstrations, fixturing, temporary displays, ecommerce).
• Make and implement recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, awareness and engagement.
• Oversee budgets for Trade Marketing Business Operations costs and Co-Op Investment (incentives, using retailer media & space, experiential, retailer events, staff competitions, training etc).
• Manage relationships with internal departments and negotiate with third parties relating to trade marketing activations.
• Represent local market(s), provide feedback, present reporting, best practices and provide updates on local plans at regional level.
• Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans.

What we’re looking for:

• Trade Marketing expertise with big box retailers.
• Project, stakeholder and budget management.
• Time & priority management.
• Understanding of other Marketing channels (inc. Social media, On-line advertising etc).

Roles they will work with:

• Collaborating with Commercial managers, Commercial planning manager, Commercial Cat Managers.
• Liaise with suppliers (inc. field merchandising), retailers, third party publishers.
• Liaise with Finance, Operations, Business Analysts.
• Collaborate with Marketing (Marketing Analytics manager, Media, Campaign management etc.).
• Collaborate with others within Global Marketing team.

#LI-BR1

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below.

$124,300 - $186,500 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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