Channel Activator Fragmented Trade

Heineken; Athens (AL); On-site; USD 37,000 - 54,000; Full time

Benefits offered by this job

Private Medical Insurance

Life Insurance

Pension Plan

Hybrid working model

Meal vouchers

Wellbeing initiatives

Job summary

Athenian Brewery is seeking a driven On Trade Channel Activator to drive the category strategy across channels nationwide. You will collaborate with marketing, sales and external partners to execute activations tied to business objectives.

Ideal candidates bring 2+ years in fragmented trade or FMCG, strong analytical skills, and fluency in English. The role offers a hybrid working model and opportunities for professional growth within the company.

Qualifications

• 2+ years in Fragmented Trade channel or Marketing.
• 1-2 years in category and channel development in FMCG (asset).
• Bachelor’s degree; Master’s degree an asset.
• Strong analytical skills with multiple data sources for insights.
• Excellent command of the English language (written & spoken).
• MS Office tools, especially Excel & PowerPoint.
• Results-oriented with negotiation & communication skills.
• Willingness to travel.

Responsibilities

• Deliver the category strategy in the respective channel nationwide with Marketing and Sales collaboration.
• Lead the channel agenda internally and externally and own channel performance.
• Develop detailed plans per subchannel and manage the budget for activations & platform evaluation.
• Observe market trends and identify new trade marketing opportunities.
• Brief/debrief agencies with clear targets and goals.
• Coordinate with cross-functional teams and external stakeholders for timely delivery.
• Support sales in strategy execution by providing tools and guidelines per channel.
• Monitor progress of channel plans and adjust promotions based on learnings.
• Translate client needs (distributors, outlet owners) into value propositions.
• Ensure compliance with all legal standards.

Skills

Trade marketing

Channel development

Analytical skills

English proficiency

MS Office (Excel, PowerPoint)

Teamwork

Willingness to travel

Education

Bachelor’s degree in Marketing/Business/Advertising/Communication

Master’s degree (asset)

Tools

Excel

PowerPoint

Job description

Having a history of more than sixty years, in Athenian Brewery we operate towards brewing a better world. We are driven by passion for our consumers and customers & care for our people and the environment, while enjoying life & daring to dream and pioneer.

Right now, we are looking for a talented professional to join our Trade Marketing team as an On Trade Channel Activator, based in Athens.

What We Offer:

• Competitive compensation package with a performance-based bonus, aligned with business objectives.
• Private Medical Insurance, with the option of family coverage.
• Life Insurance and preventive Medical Check-ups, available to all employees.
• Pension Plan.
• Hybrid working model, depending on the role.
• Meal vouchers and company products.
• Recognition and Reward programs.
• Dedicated parental support programs, including enhanced parental leave, children’s summer camps and childcare support.
• Participation in Corporate Social Responsibility initiatives with meaningful social and environmental impact.
• Continuous learning and development opportunities.
• Wellbeing initiatives supporting physical and mental health.

Key Responsibilities:

• Deliver the category strategy in the respective channel nationwide, working closely with Marketing and Sales teams to ensure that customer and shopper dynamics are utilized.
• Lead the channel agenda both internally and externally and own the respective channels’ performance.
• Develop detailed plans per subchannel and manage budget to deliver expected results, while being responsible for activations & platforms evaluation.
• Observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new trade marketing activities.
• Brief / Debrief Advertising agencies for activations with clear target & goal to be achieved.
• Work with internal cross functional teams and external stakeholders, to ensure high levels of efficiency and on time project deliverables.
• Assist sales in execution in strategy execution by providing tools and guidelines per channel.
• Monitor and evaluate progress and performance of channel plans, proposing course corrections when necessary and incorporate learnings into promotional planning.
• Understand business and translate client needs (distributors, outlet owners) into value propositions.
• Safeguard legal compliance in all areas of responsibility.

Requirements:

• Experience of at least 2 years in the Fragmented Trade channel or Marketing.
• 1-2 years’ experience in category and channel development in FMCG industry will be considered an additional asset.
• Bachelor’s degree, preferably in Marketing, Business Administration, Advertising, Communication, or a related field. AMaster’s degree will be considered an asset.
• Strong analytical skills and ability to work with multiple continuous data sources to produce actionable insights.
• Excellent command of the English language (both written & oral).
• Excellent command of MS Office tools, especially Excel, PowerPoint.
• Results Orientation, Negotiation & Communication skills, ability to work effectively within teams as well as independently.
• Strong time management skills while working under tight timelines.
• Willingness to travel.

We believe our people are the heart of the company, so we do our best to empower and develop them. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all! If you are looking for a new challenge to advance your skills and career in a great working environment, we invite you to be part of our organization!

Ready to take the next step in your career?
Join a team that invests in its people, champions inclusion, and continues to evolve — together with you.