Channel Activation Lead | Retail Strategy & ROI

Pierre Fabre Pharmaceuticals, Inc.; Town of Belgium (WI); Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Pierre Fabre Laboratories in Belgium is seeking a Trade Marketing professional to maximize retail activation across pharmacy channels, translating brand plans into in-store programs and driving ROI through data-driven activation.

You will own Perfect Store standards, coordinate with Marketing and Sales, manage POSM briefs, and lead cross-functional initiatives to boost visibility and commercial impact.

Qualifications

• Strong project management capabilities.
• Excellent stakeholder and supplier management.
• A firm ROI mindset (focusing on measurable business impact, not just “visibility”).

Responsibilities

• Maximize the effectiveness of retail activation strategies across channels by defining activation plans and measuring ROI.
• Activation Strategy & Planning: translate brand plans into retail-relevant programs and in-store storytelling.
• In-store Excellence: own Perfect Store/RISE standards, rollout, and compliance with field deployment.
• POSM & Visibility: define briefs, manage suppliers, ensure coherent KV/claims in-store.
• ROI & Performance Measurement: define KPIs, measure activation ROI, drive continuous improvement.
• Cross-Functional Coordination: work with Marketing and Sales on messages and field execution.

Skills

Strong project management capabilities

Excellent stakeholder management

ROI mindset

Tools

MS Office

Job description

Pierre Fabre Laboratories in Belgium is seeking a Trade Marketing professional to maximize retail activation across pharmacy channels, translating brand plans into in-store programs and driving ROI through data-driven activation.

You will own Perfect Store standards, coordinate with Marketing and Sales, manage POSM briefs, and lead cross-functional initiatives to boost visibility and commercial impact.