Certifications Product Strategy Lead

The Institute of Internal Auditors; Orlando (FL); Hybrid; USD 70,000 - 95,000; Full time

Job summary

The Institute of Internal Auditors (IIA) invites a seasoned communications professional to lead Certifications Product Strategy. This hybrid Lake Mary, FL role focuses on planning, creating, and delivering engaging certification communications across candidates, institutes, and executives.

You will craft emails, web content, social posts, scripts, and crisis communications while upholding brand voice and editorial standards.

Qualifications

• 3–5 years of relevant professional experience in communications, corporate communications, marketing communications, content development, or a related field.
• Exceptional written communication and editing skills, with a demonstrated ability to produce clear, concise, accurate, and audience-appropriate content on deadline.
• Strong command of grammar, style, tone, and editorial standards.
• Experience developing internal and external communications for diverse stakeholder groups across multiple channels and formats.
• Ability to translate technical or complex information into clear, accessible communications.
• Strong editorial judgment with the ability to determine appropriate messaging, tone, audience, and timing.
• Ability to handle sensitive, non-routine, and time-sensitive communications with sound judgment, tact, and diplomacy.
• Strong project management and organizational skills with the ability to independently manage multiple priorities and deadlines.
• Self-motivated and resourceful, with the ability to work effectively with limited direction.
• Strong collaboration and relationship-building skills with the ability to influence and work effectively across teams.
• Ability to adapt tone, structure, and terminology for diverse audiences, including readers for whom English may be a second language.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Word.
• Comfort using AI tools to support content development and efficiency.

Responsibilities

• Develop and execute quarterly and annual communications plans, aligning messaging, channels, and timing with departmental priorities and The IIA's strategic plan.
• Write, edit, and manage candidate-facing and stakeholder-facing communications across multiple channels and formats.
• Develop direct candidate emails, program announcements, social media content, blogs, promotional messaging, video scripts, and other certification communications.
• Serve as a primary writer and editor for corporate and executive communications, including messaging prepared on behalf of senior leadership for internal and external audiences.
• Draft crisis and issues communications as needed and coordinate response messaging across internal stakeholders.
• Write, edit, and maintain website copy for certification pages, ensuring content remains clear, accurate, current, and aligned with program offerings.
• Develop communications for diverse audiences, adapting tone, terminology, structure, and examples to reflect cultural, regional, and language differences.
• Serve as a steward of The IIA's brand voice by applying and upholding established style, tone, and terminology standards across certification communications.
• Advise colleagues on brand voice, editorial standards, and effective communication practices.
• Create and refine PowerPoint presentations and supporting materials for internal, external, and executive-level audiences.
• Partner with Marketing, Institute Relations, and other internal teams to develop communication assets and ensure consistent messaging across the organization.
• Interpret internal and external business challenges and recommend best practices that improve communication products, processes, and the overall candidate experience.
• Independently manage multiple communications projects, priorities, and deadlines, including non-routine and time-sensitive assignments.
• Leverage appropriate technology and AI tools to support content development, productivity, and communication efficiency.
• Perform other duties as assigned to support the objectives of the Certification Department.

Skills

Written communication

Editing

Project management

Cross-cultural communication

Microsoft Word/PowerPoint

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

The Institute of Internal Auditors (IIA) invites a seasoned communications professional to lead Certifications Product Strategy. This hybrid Lake Mary, FL role focuses on planning, creating, and delivering engaging certification communications across candidates, institutes, and executives.

You will craft emails, web content, social posts, scripts, and crisis communications while upholding brand voice and editorial standards.