Central & West Regional Sales Director

Urban Farmer; Manteno (IL); On-site; USD 110,000 - 170,000; Full time

Job summary

Urban Farmer, a leading foods producer, seeks a Regional Sales Manager for Central and West regions to drive growth across retail and foodservice, expand distribution, and strengthen market presence. You will lead regional plans, manage key accounts, negotiate agreements, and collaborate with marketing and operations to ensure on-time delivery and profitability.

The role requires 7–10 years of sales experience in food manufacturing or CPG, with up to 50% travel and a passion for data-driven

Qualifications

• 7–10 years of progressive sales experience in food manufacturing, CPG, or retail.
• Proven ability to develop regional or national sales strategies.
• Strong negotiation and distributor/broker relationship skills.
• Analytical thinker with finance and category reporting skills.
• Excellent leadership and communication abilities.
• Willingness to travel up to 50%.

Responsibilities

• Develop and execute annual regional sales plans aligned with growth targets.
• Identify and secure new business with strategic accounts and distributors.
• Lead pricing strategies and ROI for promotions.
• Collaborate with cross-functional teams to align activation with strategy.
• Provide leadership to broker partners and represent Urban Farmer at events.
• Monitor regional metrics and report performance.

Skills

Sales leadership

Strategic planning

Negotiation

Relationship building

Forecasting

Data-driven

Education

Bachelor’s degree

MBA preferred

Tools

Salesforce

Excel

Power BI

Job description

Urban Farmer, a leading foods producer, seeks a Regional Sales Manager for Central and West regions to drive growth across retail and foodservice, expand distribution, and strengthen market presence. You will lead regional plans, manage key accounts, negotiate agreements, and collaborate with marketing and operations to ensure on-time delivery and profitability.

The role requires 7–10 years of sales experience in food manufacturing or CPG, with up to 50% travel and a passion for data-driven