Census Growth Director — SNF/LTC Admissions

Gatesrehab; North Carolina; On-site; USD 80,000 - 110,000; Full time

Job summary

Gatesrehab in North Carolina seeks an Admissions Director to lead admissions and census development, ensuring compliant and financially appropriate admissions while building strong referral relationships.

You will oversee admissions operations, collaborate with Nursing, Business Office, and Social Services, track census trends, and mentor staff to meet occupancy goals in a compliant, service-driven environment.

Qualifications

• Bachelor’s degree preferred.
• Prior admissions, marketing, or census development experience in long-term care.
• Strong knowledge of Medicare, Medicaid, and payer sources.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Plan, organize, and direct all admissions department operations.
• Develop strategies to support census growth and occupancy goals.
• Oversee admissions process for medical and financial appropriateness of all admissions.
• Maintain relationships with hospitals, discharge planners, referral sources, and community partners.
• Ensure admissions documentation and contracts are completed accurately and timely.
• Collaborate with Nursing, Business Office, and Social Services to support admissions and transitions.
• Monitor payer sources, insurance verification, and financial viability of potential admissions.
• Oversee facility tours and participate in marketing and outreach activities.
• Track admissions data, referrals, conversions, and census trends.
• Participate in surveys, audits, and plan-of-correction development.
• Supervise, train, and evaluate admissions staff.

Skills

Admissions leadership

Payer sources knowledge

Regulatory compliance

Negotiation skills

Relationship-building

Education

Bachelor’s degree preferred

Job description

Gatesrehab in North Carolina seeks an Admissions Director to lead admissions and census development, ensuring compliant and financially appropriate admissions while building strong referral relationships.

You will oversee admissions operations, collaborate with Nursing, Business Office, and Social Services, track census trends, and mentor staff to meet occupancy goals in a compliant, service-driven environment.