CDP/MA/OneTrust Operations Sr. Manager

Vertex US Distribution; Boston (MA); Hybrid; USD 144,000 - 216,000; Full time

Job summary

Vertex seeks a Sr. Manager, Marketing Automation, CDP & OneTrust to lead day-to-day marketing automation, data activation, and consent integration. You will translate business needs into operational requirements, manage data activation, and supervise cross-functional partners to optimize capabilities and delivery.

The role involves coordinating with DTE and vendors, overseeing UAT and go-live readiness, and ensuring privacy and governance standards across GDPR/CCPA where applicable.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Six or more years of experience in marketing technology delivery, business systems, or platform operations.
• Working knowledge of Salesforce Marketing Cloud (journeys, automations, triggers, APIs); Adobe Campaign or Marketo is also relevant.
• Working Knowledge of CDP concepts, including identity resolution, audience management, and activation.
• Familiarity with consent and preference management, ideally OneTrust.
• Experience with requirements definition, UAT, Agile, and Jira, and overseeing vendors or technology partners.
• Strategic thinker with ability to execute hands-on while being innovative and flexible.

Responsibilities

• Lead day-to-day execution of marketing automation, CDP activation, and consent integration.
• Translate business requirements into operational requirements and manage data activation.
• Collaborate with cross-functional teams to identify audience segments and journeys.
• Oversee vendor relationships, track timelines, and manage the execution backlog.
• Ensure privacy, data governance, and regulatory compliance with audit-ready traceability.
• Support AI-driven automation initiatives and performance improvements.

Skills

Marketing automation

CDP

OneTrust

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Identity resolution

Audience management

Agile / Jira

Vendor management

Education

Bachelor’s degree in business, science, information systems, or a related field

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

OneTrust

Job description

Job Description General Summary

The Sr. Manager, Marketing Automation, CDP & OneTrust leads day-to-day execution of marketing automation, customer data activation, and consent integration. The role translates business requirements into operational requirements, manages customer data activation, partners with DTE and production partners to implement, test, and optimize capabilities. Internally, the focus is requirements, coordination, alignment, prioritization, and vendor oversight, while DTE and partners handle build and configuration. The role also builds the documented processes and clean data that will support AI-driven automation.

Key Duties and Responsibilities

• Partner with business stakeholders to understand their strategic goals, customer-engagement objectives, and evolving channel needs.
• Translate business requirements into operational requirements across CDP, identity resolution, audience management, marketing automation, and consent integration, including user stories and acceptance criteria.
• Identify opportunities to optimize customer-data activation, audience strategies, segmentation, journey orchestration, personalization, and coordinated channel execution.
• Collaborate with commercial, omnichannel, brand, field, and marketing-operations teams to identify new audience segments and customer journeys that can improve engagement and customer experience.
• Manage customer data activation to enable segmentation, journey orchestration, personalization, and coordinated execution across channels.
• Manage the execution backlog, prioritize work, and align stakeholders on timelines and dependencies.
• Partner with DTE to implement, test, and optimize capabilities, resolving issues and improving scalability and speed-to-market.
• Oversee DTE and third-party partners during execution, tracking deliverables, timelines, and quality, and coordinating UAT and go-live readiness.
• Confirm consent and preference data flows accurately from OneTrust to the CDP and into marketing automation.
• Ensure processes follow privacy, consent, data governance, and platform operating requirements (GDPR, CCPA/CPRA, HIPAA where applicable, and local pharmaceutical codes), with audit-ready traceability.
• Monitor platform performance, gather user feedback, and identify repeatable tasks that can be automated.
• Experience applying or supporting AI capabilities for predictive segmentation, personalization, or platform performance improvement.

Education and Experience

• Education and Experience: Bachelor’s degree in business, science, information systems, or a related field.
• Six or more years of experience in marketing technology delivery, business systems, or platform operations.
• Working knowledge of Salesforce Marketing Cloud (journeys, automations, triggers, APIs); Adobe Campaign or Marketo is also relevant.
• Working Knowledge of CDP concepts, including identity resolution, audience management, and activation.
• Familiarity with consent and preference management, ideally OneTrust.
• Experience with requirements definition, UAT, Agile, and Jira, and overseeing vendors or technology partners.
• Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible Experience with product roadmaps development and influencing key stakeholders for buy in on business priorities Excellent communication and presentation skills with proven ability to explain complex information to others Proven ability to work with external business partners and vendors Demonstrated ability to work independently, and manage complex projects that require collaboration across functional and geographic areas

Company Culture & Values

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision‑making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Pay Range

Pay Range: $144,000 - $216,000 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job‑related factors permitted by law.

Benefits

At Vertex, our Total Rewards offerings also include inclusive market‑leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week‑long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Eligibility Status

In this Remote-Eligible role, you can choose to be designated as:

• 1. Remote: work remotely five days per week and come into the office on occasion – you’re always welcome on‑site;
• 2. Hybrid: work remotely up to two days per week;
• 3. On‑Site: work five days per week on‑site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]. Help Us Achieve Our Mission Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and conditions. The company has approved therapies for cystic fibrosis, sickle cell disease, transfusion‑dependent beta thalassemia, acute pain and acromegaly, and it continues to advance clinical and research programs in these areas. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including IgA nephropathy, neuropathic pain, APOL1‑mediated kidney disease, primary membranous nephropathy, congenital adrenal hyperplasia, ACTH‑dependent Cushing's syndrome, autosomal dominant polycystic kidney disease, type 1 diabetes, generalized myasthenia gravis, and myotonic dystrophy type 1. Vertex was founded in 1989 and has its global headquarters in Boston, with international headquarters in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East. Vertex is consistently recognized as one of the industry's top places to work, including 16 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For. For company updates and to learn more about Vertex's history of innovation, visit www.vrtx.com or follow us on LinkedIn, Facebook, Instagram, YouTube, and X. We believe our culture is one of Vertex’s greatest strengths and a key enabler of our ability to deliver transformative medicines for patients who need them. Rooted in innovation, purpose and collaboration, our culture empowers people to take smart risks, challenge conventional thinking and do their best work. The diversity of our people is central to that culture. By bringing together individuals with different backgrounds, experiences and perspectives, we foster an environment where new ideas thrive, better decisions are made and breakthrough innovation is possible. We are committed to creating a workplace where everyone feels valued, included and connected to our shared mission, because we know that our unique culture and the collective strength of our people are what set Vertex apart.