Category Strategy Lead - Data-Driven Growth for CPG

Jobtailor; Idaho; On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor in Idaho is seeking a Senior Category Analyst to lead data-driven category management and retailer analytics. You will synthesize shopper and retailer data to optimize pricing, promotions, and shelf placement, delivering compelling selling stories and strategic recommendations.

You’ll collaborate with sales and marketing to support key clients, including Albertsons, and will drive BI initiatives using SymphonyAI, SPINS, Nielsen, IRI, and Mintel.

Qualifications

• Bachelor’s degree required with 5+ years in the CPG industry
• Expertise with data platforms: SymphonyAI, SPINS, Nielsen, IRI
• Strong data storytelling and category management knowledge
• Proficient Excel and PowerPoint for reporting

Responsibilities

• Maintain go-to-market analytics supporting, tracking, and growing core and new product initiatives across retailers and channels, with a focus on Albertsons
• Provide analytics and insights to optimize pricing, promotion, distribution, and shelf placement
• Participate in business review analyses and maintain actionable category management tools
• Define and implement a business intelligence strategy aligned with the Insights Pillar vision
• Support 1–5 top clients through reporting, retailer category reviews, and client/retailer performance analysis
• Drive use of SPINS, Nielsen, IRI, Mintel, and other data sources to identify business opportunities
• Develop and execute category management strategies aligned with client KPIs and merchandising principles
• Create fact-based category reviews, business reviews, and selling stories using shopper, distributor, syndicated, and consumer insights
• Lead and present business reviews and strategic recommendations to clients and retailers
• Partner with sales teams on account presentations involving new items, share of shelf, and assortment strategies
• Conduct post-promotional analyses to optimize planning and ROI
• Partner with internal category management, sales, and marketing teams
• Refine reporting, distribution-void identification, and opportunity-gap quantification methodologies

Skills

Advanced Excel

PowerPoint

Data storytelling

Data analysis

Education

Bachelor's Degree

Tools

SymphonyAI (Shopper360)

SPINS (Satori)

Nielsen

IRI

Mintel

Job description

Jobtailor in Idaho is seeking a Senior Category Analyst to lead data-driven category management and retailer analytics. You will synthesize shopper and retailer data to optimize pricing, promotions, and shelf placement, delivering compelling selling stories and strategic recommendations.

You’ll collaborate with sales and marketing to support key clients, including Albertsons, and will drive BI initiatives using SymphonyAI, SPINS, Nielsen, IRI, and Mintel.