Category Manager - Commercialization

Refresco; Bentonville (AR); On-site; USD 80,000 - 105,000; Full time

Job summary

Refresco in Bentonville, AR seeks a Category Manager to drive insights and profitability for key beverage categories. You will analyze syndicated data, partner with Commercial Business Managers, and translate findings into strategic recommendations for Refresco and top customers.

You will leverage Walmart Retail Link and Circana data, develop PowerBI visualizations, and collaborate across functions in a fast-paced environment to support sales growth and category leadership.

Qualifications

• Strong working knowledge of CPG Category Management Processes, Measures, and Principals.
• Strong verbal and written communication skills including ability to provide fact-based recommendations and presentations across various levels of the Refresco organization and to Walmart management.
• Strong analytical and data modeling skills and ability to communicate impactful insights.
• Strong working knowledge of Walmart’s Retail Link and associated measures and reporting.
• Working knowledge of Planogram development and analysis.
• Excellent Excel skills - ability to navigate through large data sets and summarize findings
• Attention to detail, planning, and organizational skills.
• Ability to work in a fast-paced environment and collaborate across functions.
• Demonstrated understanding of core datasets to support effective data modeling and visualization using tools such as PowerBI, Powerquery, SAP Datasphere/SAC, or equivalent tools.
• Solid working knowledge of Syndicated Marketing Database tools (i.e. Circana’s Unify) and associated POS

Responsibilities

• Category Insights: Provide in-depth analytics and impactful observations to drive strategic recommendations across beverage categories.
• Syndicated Data: Use CIrcana/IRI/Nielsen/Mintel data to develop insights and ensure data integrity.
• Insights Partner: Collaborate daily with Commercial Business Managers to align on customer objectives.
• Communicate Effectively: Present insights clearly across formats to tell the story to stakeholders.
• Walmart Expertise: Support Bentonville Sales and Walmart Buyers with Retail Link knowledge and Circana insights.

Skills

Category management

Data modeling

Communication skills

Analytical thinking

Cross-functional collaboration

Walmart knowledge

Planogram development

Excel proficiency

Teamwork

Data storytelling

Tools

PowerBI

Power Query

SAP Datasphere/SAC

Circana/Unify

Retail Link

Job description

Our vision is both simple and ambitious: to put our drinks on every table.

We are the leading global independent beverage solutions provider. We serve a broad range of national and international retailers as well as Global, National and Emerging (GNE) brands. Our products are distributed worldwide from our production sites in Europe, North America, and Australia. Although our own branding may not appear on the labels of the beverages we produce, there is a good chance you are reading this while sipping one of our drinks.

Our ambition is to continually improve and it’s what keeps us at the top of our game. We are solutions-based. We are innovative. We seek out new challenges and conquer them. This is our company ethos, but it’s our people’s too: Refresco is at the cutting edge of a fast-moving industry because we have passionate people pushing the boundaries of what’s best.

Stop and think: how wouldYOUput our drinks on every table?

Summary Description

The Category Manager proactively develops key beverage insights for the Refresco Commercial Strategy Team, Management, Commercial Business Managers and Top customers to drive sales growth and increase profitability.

Essential Jobs Functions

• Category Insights: Provide in-depth analytics and impactful observations in order to provide strategic recommendations. Analyze syndicated and other sources of data to observe and understand trends, opportunities, and barriers within beverage categories, channels, and retailers. Apply those understandings and provide insights as to how it impacts Refresco, our top customers, and competitors (deliver the "what happened" but extend it to the "so what" as it relates to our business).
• Syndicated Data: Fluently utilize syndicated data platforms such as CIrcana (formerly Information Resources Inc (IRI)), AC Nielsen, and Mintel to mine data in efforts to develop insights. Work with data partners to ensure data meets desired prerequisites and data integrity.
• Insights Partner: Partner daily with Commercial Business Managers to understand key customers and business objectives for top customers. Conduct analysis and insights that prove or disprove opportunities.
• Communicate Effectively: Communicate insights in a clear, concise, and simple-to-understand manner that allows key constituents to quickly grasp the issue and set appropriate strategies. Effectively deliver the insights across a variety of formats as needed to tell the story to the given audience (verbal, email, spreadsheets, charts, and presentations).
• Walmart Expertise: Ability to proactively and strategically support both Refresco’s Bentonville Sales team as well as Walmart Buyers directly. This will require fluency in Walmart’s Retail Link, Circana’s Walmart Market Advantage as well as the aforementioned skills.

Required Skills

• Strong working knowledge of CPG Category Management Processes, Measures, and Principals.
• Strong verbal and written communication skills including ability to provide fact-based recommendations and presentations across various levels of the Refresco organization and to Walmart management.
• Strong analytical and data modeling skills and ability to communicate impactful insights.
• Strong working knowledge of Walmart’s Retail Link and associated measures and reporting.
• Working knowledge of Planogram development and analysis.
• Excellent Excel skills - ability to navigate through large data sets and summarize findings
• Attention to detail, planning, and organizational skills.
• Ability to work in a fast-paced environment and collaborate across functions.
• Demonstrated understanding of core datasets to support effective data modeling and visualization using tools such as PowerBI, Powerquery, SAP Datasphere/SAC, or equivalent tools.
• Solid working knowledge of Syndicated Marketing Database tools (i.e. Circana’s Unify) and associated POS