About the Role
Our client, a leading supermarket chain with a significant presence across South Africa, is looking for a dynamic and experienced Category Manager to take ownership of their extensive beverage category. This exciting role, located in Welkom, Free State , requires a strategic thinker with a keen eye for consumer trends and a proven ability to drive category growth and profitability. You will be responsible for the end-to-end management of the beverage category, from assortment planning and supplier negotiations to promotional strategies and in-store execution. The ideal candidate will have a strong understanding of the FMCG retail environment, particularly within the beverage sector, and a passion for delivering exceptional value to customers. This is a key role within the merchandising team, offering the chance to shape product offerings and influence consumer purchasing decisions.
Key Responsibilities
- Develop and execute a compelling category strategy for all beverage products, aligned with overall company objectives and consumer demand.
- Manage supplier relationships, including negotiation of terms, pricing, and promotional support to maximize category profitability.
- Optimize product assortment and planograms to ensure a competitive and appealing offering that meets customer needs.
- Analyze sales performance, market data, and competitor activities to identify trends, opportunities, and challenges within the beverage category.
- Plan and execute effective promotional campaigns and in-store merchandising initiatives to drive sales volume and market share.
- Ensure optimal stock levels and manage inventory effectively to minimize stock-outs and reduce waste.
- Collaborate with marketing, operations, and store teams to ensure seamless execution of category plans.
- Monitor category financial performance, including sales, margin, and promotional spend, providing regular reports and insights.
- Stay abreast of industry trends, new product introductions, and innovations within the beverage market.
- Identify opportunities for private label development within the beverage category.
Requirements
- A Bachelor's degree in Marketing, Business, Retail Management, or a related field.
- A minimum of 5 years of experience in category management or a similar role within the FMCG or retail sector , with a specific focus on beverages.
- Proven success in driving category growth, profitability, and market share.
- Strong negotiation and supplier management skills.
- Excellent analytical and data interpretation skills, with proficiency in retail analytics tools.
- Solid understanding of merchandising principles and in-store execution strategies.
- Effective communication, presentation, and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in Microsoft Office Suite, particularly Excel.
- Based in or willing to relocate to Welkom, Free State .
Benefits
- Competitive salary and performance-based bonus incentives.
- Comprehensive health and wellness benefits package.
- Generous staff discount on merchandise.
- Opportunities for professional development and career progression within a leading retail group.
- A dynamic and fast-paced work environment.
- The opportunity to significantly influence product offerings in a key category.