Category Management Intern: Data-Driven Shopper Insights

Hershey; Bentonville (AR); On-site; USD 25,000 - 33,000; Part time

Job summary

The Hershey Company is seeking an accomplished Category Management Intern to support Walmart-focused initiatives in Bentonville, AR. You will analyze shopper data, build selling stories, and develop business acumen while collaborating with cross-functional teams to drive sales opportunities.

The internship runs April 2027–May 2028, with part-time scheduling during the school year and full-time hours in the summer. A strong GPA and Excel/PowerPoint proficiency are preferred.

Qualifications

• A current undergraduate with a 3.0 cumulative GPA or higher (preference is 3.2 or higher).
• Sophomore or Junior as of Spring 2027 semester.
• Majors in Business Administration, Finance, Marketing, Economics, Analytics & Mathematics are highly preferred, but others will be considered.
• Demonstrated leadership & academic achievement in student & extracurricular activities.
• Energy & passion for winning.
• Adaptability & ability to work independently.
• Professional communication skills.
• Strong analytical & problem-solving ability.
• Customer service orientation.
• Effective planning & organizing skills.
• Previous internship and/or sales experience is a plus.
• Working knowledge of Microsoft Office applications including Excel & PowerPoint.

Responsibilities

• Develop specific Category Management projects/reports to support Hershey sales goals at Walmart
• Develop fact-based analysis of customer business trends utilizing a variety of data sources
• Utilize Hershey business systems to identify key selling opportunities for Walmart (ie, Nielsen, IRi, Luminate, Space Management, etc.)
• Analyze sales information regarding key category programs & promotions (Seasons, Summer, Smores, etc.)
• Identify & develop new processes to enhance the Hershey Advisor Team which includes creating efficiencies among cross functional teams and departments

Skills

Leadership

Analytical thinking

Communication skills

Adaptability

Planning & organizing

Customer service orientation

Professional demeanor

Self-motivation

Education

Undergraduate in business/related field

Tools

MS Office (Excel, PowerPoint)

Job description

The Hershey Company is seeking an accomplished Category Management Intern to support Walmart-focused initiatives in Bentonville, AR. You will analyze shopper data, build selling stories, and develop business acumen while collaborating with cross-functional teams to drive sales opportunities.

The internship runs April 2027–May 2028, with part-time scheduling during the school year and full-time hours in the summer. A strong GPA and Excel/PowerPoint proficiency are preferred.