Category Insights Associate – Data-Driven Growth

Heartland Food Products Group

Indianapolis (IN)

On-site

USD 65,000 - 90,000

Full time

14 days+

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Job summary

Heartland Food Products Group, based in Carmel, Indiana, seeks an Associate Category Manager to uncover insights and guide business decisions. You will build data-based stories to drive distribution and support sales with category knowledge.

As a Category Expert, you will work with Consumer Insights, IT, and Sales to create category decks, analyze performance, and plan strategies for future growth. This role is 100% in-office at our Carmel headquarters.

Qualifications

Strong analytical skills essential to translate data into insights.
Proficient in Excel, Power Pivot, and Power Query.
Experience with Nielsen/IRI data tools (NITRO & Answers on Demand).
Ability to manage multiple projects and meet deadlines.
Excellent communication and relationship-building skills.

Responsibilities

Be the Category Expert on the business and competitive dynamics, supporting retail and internal customers with actionable insights.
Analyze in-market performance of existing items, new items, and promotions.
Create insight-based POS tools for Field Sales to increase knowledge base.
Create reports to inform trends and opportunities.
Collaborate with Marketing to build plans for future brand growth.
Manage and distribute Sales communications (BU updates, weekly/monthly reports).
Plan in-store research experiences for HQ and Field Teams.
Build strong relationships with internal and external customers.