Category Analyst

B&G Foods, Inc.; Bentonville (AR); On-site; USD 65,000 - 90,000; Full time

Job summary

B&G Foods, Inc. in Bentonville, AR seeks a Category Analyst to provide category insights and data-driven opportunities to grow sales and optimize assortment. You will partner with Sales and cross-functional teams to translate trends into actionable strategies.

Responsibilities include analyzing category performance with multiple datasets, preparing line reviews, and tracking competitive activity to improve market share and profitability. Strong analytical skills and proactivity are essential.

Qualifications

• Bachelor's Degree required.
• 4+ years of experience in consumer products, preferably in food.
• Proficiency with Excel, Outlook, PowerPoint, Word, Scintilla.
• Excellent time management, organizational and communication skills.
• Ability to multi-task and prioritize workload as customer and internal demands shift; goal and deadline oriented.
• Persistence and attention to detail.
• Strong analytical capability with an ability to translate data into insights and insights into action.

Responsibilities

• Analyze category performance using syndicated, panel, and retailer data sources.
• Identify consumer trends, market shifts, competitive performance, and whitespace opportunities.
• Conduct deep-dive analyses on assortment, pricing effectiveness, promotional impact, and shelf productivity.
• Assist in creating line review presentations with analysis and insights for HQ Business Units and CPFR team.
• Perform post-analysis on modular resets to determine brand share impact and opportunities for improvement.
• Track and evaluate competitive activity and provide monthly Beats report updates.

Skills

Data analysis

Time management

Organizational skills

Communication

Multi-tasking

Attention to detail

Education

Bachelor's Degree

Tools

Excel

Outlook

PowerPoint

Word

Scintilla

Job description

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The Category Analyst provides category insights and leverages data-driven insights to identify growth opportunities, optimize assortment and improve sales performance. This role partners closely with Sales and cross-functional teams to analyze category and consumer trends.

Responsibilities:

Category & Shopper Insights

• Analyze category performance using syndicated, panel, and retailer-specific datasets (e.g., NielsenIQ, Scintilla, retailer point-of-sale).
• Identify consumer trends, market shifts, competitive performance, and whitespace opportunities.
• Conduct deep-dive analyses on assortment, pricing effectiveness, promotional impact, and shelf productivity.

Prepare Line Review Materials

• Assist the National Account Manager in creating line review presentations, with analysis and consumer insights while collaborating with HQ Business Units and the CPFR team.

Post-Modular Reset Analysis

• Perform post-analysis on modular resets to determine brand share impact and identify improvement opportunities.

Monitor Competitive Activity

• Track and evaluate competitive activity for assigned brands and provide monthly Beats report updates.

Experience, Skills, Education:

• Bachelor's Degree required
• A Minimum of 4 years of experience in consumer products, preferably in food
• Proficiency with Excel, Outlook, PowerPoint, Word, Scintilla required
• Excellent time management, organizational and communication skills required
• Ability to multi-task and prioritize workload as customer and internal demands shift; goal and deadline oriented
• Persistence and attention to detail

• Strong analytical capability with an ability to translate data into insights and insights into action

Equal Employment Opportunity:

B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you'd like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.