Category Advisor, Walmart

ReaderLink; Oak Brook (IL); On-site; USD 110,000 - 127,000; Full time

Benefits offered by this job

Health Plans

401(k) with Company Match

Vacation Pay & Paid Holidays

Author Events

Publisher-sponsored Book Club

Job summary

ReaderLink seeks a Category Advisor for Walmart to drive category growth by translating data into insights that shape merchandising, assortment, pricing, space allocation, and promotions. You will build partnerships with Walmart teams, create best-in-class dashboards, and influence strategic planning with analytics.

The role requires 5+ years in category management or shopper insights in CPG/retail (Walmart experience preferred) and strong Excel, Circana, SQL, Power BI skills.

Qualifications

• Bachelor's degree in Business, Analytics, Marketing, Finance, or related discipline.
• Master's degree in Business Analytics, Marketing, Finance, or related discipline preferred.
• Minimum five (5) years of category management or shopper insights experience in CPG/retail with Walmart or top-tier mass merchants.
• Minimum seven (7) years as a category advisor preferred.
• Advanced proficiency with Circana; advanced Excel and PowerPoint required.
• Translate data into compelling stories; VP/C-level presentation experience preferred.
• Working knowledge of SQL; BI tools and space planning software preferred.

Responsibilities

• Lead comprehensive category analysis using Scintilla, Circana, and Walmart data platforms.
• Deliver insights that influence merchandising, assortment, pricing, and promotions.
• Build partnerships with Walmart merchant teams for Line Reviews and QBRs.
• Deliver dashboards tracking sales, market share, and initiative impact.
• Perform deep-dive analyses on shopper behavior and basket patterns.
• Develop planogram recommendations and lead assortment analyses.
• Coordinate with .Com, Sales, Marketing, and Analytics teams to align strategies.
• Provide retailer with industry sales forecasts with advanced analytics.
• Conduct market research surveys and share long-term category development ideas.

Skills

Circana

Excel

PowerPoint

SQL

Power BI

Tableau

Education

Bachelor's degree in Business/Analytics/Marketing/Finance

Master's degree in Business Analytics/Marketing/Finance

Tools

Blue Yonder Space Planning

Job description

Description

Category Advisor, Walmart drives category growth and strengthens our competitive position with our largest retail customer. You'll build strategic partnerships with Walmart merchant teams, translating complex data into compelling insights that influence merchandising, assortment, pricing, space allocation, and promotional strategies. This role offers significant visibility and impact, positioning category management as a competitive advantage while elevating our reputation for best-in-class analytics.

What You Will Be Doing:

• Lead comprehensive category analysis leveraging Scintilla, Circana, and Walmart's proprietary data platforms to uncover growth opportunities and competitive threats across book categories.


• Drive retailer sales growth by delivering actionable insights that directly influence Walmart's merchandising, assortment, pricing, and promotional strategies.


• Build strategic partnerships with Walmart merchant teams, serving as their trusted category advisor for Line Reviews, QBRs, and strategic planning sessions. Act as the analytic liaison to the customer.


• Deliver best-in-class dashboards tracking sales, market share, and business initiative impact; conduct deep-dive analyses on shopper behavior and basket patterns using household panel data. Perform ad hoc analysis with large data sets to call out and present key actionable insights.


• Develop strategic planogram recommendations and lead assortment analyses combining merchandising theory, space-to-sales data, and category best practices.


• Partner with .Com, Sales, Marketing, and Advanced Analytics teams to align category strategies with business objectives and support omnichannel growth.


• Collaborate with the advanced analytics team to provide Retailer with Industry sales forecasts.


• Conduct market research surveys and provide thought leadership to internal stakeholders on long-term category development strategies.


• Other duties may be assigned, directed, or requested.

What You Will Need:

• Bachelor's degree in Business, Analytics, Marketing, Finance, or related discipline is required.


• Master's degree in Business Analytics, Marketing, Finance, or related discipline is preferred.


• Minimum five (5) years of category management, shopper insights, or business analytics experience in CPG or retail; previous Walmart or top-tier mass merchant experience is required.


• Minimum seven (7) years of experience as a category advisor is preferred.


• Advanced proficiency with the Circana syndicated data platform; advanced Excel (formulas, pivot tables, data modeling) and PowerPoint (executive-level presentations) is required.


• Ability to translate complex data into compelling stories that influence customer buying decisions; excellent communication skills with VP/C-level presentation experience is required.


• Strong to advanced experience in Microsoft Excel, Word, PowerPoint, and Outlook is required.


• Proficiency in Scintilla as a power user capable of designing research agendas and extracting actionable insights is preferred.


• Working knowledge of category management technology: SQL proficiency; Power BI, Tableau, etc. experience; Blue Yonder Space Planning software is preferred.


• CMA/SIMA certification is preferred.


• Minimum one (1) year of experience in web analytics, consumer research methodology, and Numerator/Kantar household panel data is preferred.


• Passion for books and the book category.


• Strategic thinker with tactical execution skills; strong project management and ability to manage multiple concurrent priorities.


• Creative problem-solver who thrives on challenges; proactive, highly organized, curious, and collaborative with strong time management.


• Team oriented with a \"can do\" attitude; comfortable with change, ambiguity, and continuous learning.


• Ability to connect dots across data sources, drill down to root causes, and manage multiple priorities with different deadlines.


• Must have excellent communication skills, both written and verbal.


• Ability to speak with all levels of the organization and outside partners.


• Ability to communicate complicated information to others.


• Must be proficient in basic mathematics: addition, subtraction, multiplication, and division.


• Ability to do algebra, calculate figures and amounts and apply concepts such as fractions, percentages, ratios, and proportions to practical situations.


• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.


• A methodical and organized approach to problem-solving.


• Must be able to work in a fast-paced, team environment.


• Employee is occasionally exposed to vibration and dust.


• Travel up to 20% is required (Seasonal variation based on customer meeting schedules).

Salary: $110,000.00 - $127,000.00

Employee Benefits Include:

• Health Plans -Medical, Dental & Prescription


• Flexible Spending Accounts - Health & Dependent Care


• Life and Accident Insurance


• Vacation Pay & Paid Holidays


• 401(k) with Company Match


• Author Events


• Publisher-sponsored Book Club

ReaderLink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, protected veteran status, or status as an individual with a disability. EOE/Minority/Female/Disabled/Veteran.

ReaderLink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. EOE/Minorities/Female/Disabled/Veteran. ReaderLink is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please email your request to [emailprotected], or call: [phone].