Casino Marketing Coordinator

Delaware Park; Wilmington (DE); On-site; USD 42,000 - 62,000; Full time

Job summary

Delaware Park is seeking a Marketing Social Media Specialist to assist in creating and posting engaging content across Facebook, Instagram, X, LinkedIn and Threads. You will help develop strategies to grow followers, boost engagement, and build brand awareness while adhering to budget guidelines.

The role supports photo/video shoots, updates promotions, hours, and menus, and fosters effective communications with multiple departments.

Qualifications

• High School diploma required; college degree preferred.
• Marketing experience preferred.
• Must pass Delaware State Lottery background check and licensing.
• Strong organizational and written/verbal communication skills.
• Proficiency with MS Office; Adobe Creative Cloud a plus.

Responsibilities

• Assist with creation and posting of social content on all Delaware Park Casino social channels.
• Develop and execute social media strategies to grow followers and engagement.
• Adhere to approved budgets under marketing leadership.
• Assist with photo and video shoots for social content.
• Understand casino gaming language related to slots, table games and racing.
• Provide administrative support to Marketing leadership and assist in reports.
• Coordinate communications to all departments.
• Maintain and update the company's website promotions, hours, and menus.
• Assist with Promotions and Special Events including nights/weekends/holidays.
• Maintain confidentiality when handling sensitive information.
• Interface daily with personnel from various departments.
• Assist Programs Mailbox with guest inquiries.
• Communicate effectively to promote positive team member and guest relations.
• Maintain professionalism with team members and guests.
• Assist Marketing Department with duties as assigned.
• Perform other duties as assigned.

Skills

Social media management

Content creation

Brand awareness

Communication

Budget familiarity

Education

High School Diploma or equivalent

College Degree preferred

Tools

Adobe Creative Cloud

MS Office

Job description

JOB RESPONSIBILITIES:

• Assists with the creation and posting of social content on all Delaware Park Casino’s social channels including, but not limited to Facebook, Instagram, X, Linked In & Threads


• Responsible to develop and execute social media strategies that increase followers, audience engagement, brand awareness and customer acquisition across all social media platforms.


• Always adheres to the approved budgets under the direction of the Vice President of Marketing.


• Assists with photo shoots and video shoots as needed for social content and other initiatives.


• Understanding of casino gaming language related to slots, table games and racing operations is preferred.


• Provides administrative support to Marketing leadership and assists in report preparation as needed.


• Coordinates and disseminates communications and correspondence to all departments.


• Assists with the maintenance of Delaware Park Casino’s website including but not limited to updating promotions, hours of operation and all restaurant menus as needed.


• Assists with working Promotions & Special Events as needed including nights, weekends & holidays.


• Acts with discretion and maintains confidentiality when handling sensitive information.


• Interfaces daily with personnel from various departments.


• Assists with the Programs Mailbox with guest inquiries – researching and responding to needs of guests.


• Communicate (both written and verbal) with and promote positive team member and guest relations.


• Always maintain professionalism when working with other team members and/or guests.


• Assists the Marketing Department with any duties as assigned


• Performs all other duties as assigned.

JOB REQUIREMENTS:

• High School Diploma or equivalent required, College Degree preferred


• Marketing experience preferred


• Must be able to successfully complete the background check and licensing process, required by the Delaware State Lottery.


• Strong organizational, verbal and written communication skills required.


• Knowledge of MS Office required, graphic art programs such as Adobe Creative Cloud a plus.


• Ability to work directly supervised, independently with minimal supervision and collaboratively in groups


• Maintains confidentiality with regards to employee concerns and sensitive department information.


• Must be able to work a flexible schedule according to business needs, including evenings, weekends and holidays.


• Ability to consistently comprehend, retain, and/or execute written, verbal and/or demonstrated directions, explanations and guidance.