Casino Marketing Coordinator

Delaware Park Casino & Racing; Eastburn Acres (DE); On-site; USD 38,000 - 56,000; Full time

Job summary

Delaware Park Casino & Racing is seeking a Marketing/Social Media Assistant to create and post social content across major channels, execute strategies to boost followers and engagement, and support budgeting and events. The role requires strong organizational and communication skills and familiarity with MS Office and Adobe Creative Cloud.

On-site at Delaware Park with flexible scheduling for events. Responsibilities include assisting with photo/video shoots, updating the website, and

Qualifications

• High school diploma or equivalent; college degree preferred.
• Marketing experience preferred.
• Must pass background check and licensing per Delaware State Lottery.
• Strong organizational, verbal and written communication skills.
• Knowledge of MS Office; Adobe Creative Cloud a plus.

Responsibilities

• Assist with creation and posting of social content on all Delaware Park Casino channels.
• Develop and execute social media strategies to grow followers, engagement, and brand awareness.
• Adhere to approved budgets under the VP Marketing.
• Assist with photo/video shoots for social content and other initiatives.
• Support website updates: promotions, hours, restaurant menus.
• Provide admin support to Marketing leadership and assist with reports.
• Coordinate communications to all departments.
• Promote positive team member and guest relations.
• Support promotions and special events including nights/weekends/holidays.
• Maintain confidentiality in handling sensitive information.

Skills

Social media strategy

Communication skills

Organizational skills

Marketing experience

Education

High school diploma or equivalent

College degree preferred

Tools

MS Office

Adobe Creative Cloud

Job description

JOB RESPONSIBILITIES:

• Assists with the creation and posting of social content on all Delaware Park Casino’s social channels including, but not limited to Facebook, Instagram, X, Linked In & Threads


• Responsible to develop and execute social media strategies that increase followers, audience engagement, brand awareness and customer acquisition across all social media platforms.


• Always adheres to the approved budgets under the direction of the Vice President of Marketing.


• Assists with photo shoots and video shoots as needed for social content and other initiatives.


• Understanding of casino gaming language related to slots, table games and racing operations is preferred.


• Provides administrative support to Marketing leadership and assists in report preparation as needed.


• Coordinates and disseminates communications and correspondence to all departments.


• Assists with the maintenance of Delaware Park Casino’s website including but not limited to updating promotions, hours of operation and all restaurant menus as needed.


• Assists with working Promotions & Special Events as needed including nights, weekends & holidays.


• Acts with discretion and maintains confidentiality when handling sensitive information.


• Interfaces daily with personnel from various departments.


• Assists with the Programs Mailbox with guest inquiries – researching and responding to needs of guests.


• Communicate (both written and verbal) with and promote positive team member and guest relations.


• Always maintain professionalism when working with other team members and/or guests.


• Assists the Marketing Department with any duties as assigned


• Performs all other duties as assigned.

JOB REQUIREMENTS:

• High School Diploma or equivalent required, College Degree preferred


• Marketing experience preferred


• Must be able to successfully complete the background check and licensing process, required by the Delaware State Lottery.


• Strong organizational, verbal and written communication skills required.


• Knowledge of MS Office required, graphic art programs such as Adobe Creative Cloud a plus.


• Ability to work directly supervised, independently with minimal supervision and collaboratively in groups


• Maintains confidentiality with regards to employee concerns and sensitive department information.


• Must be able to work a flexible schedule according to business needs, including evenings, weekends and holidays.


• Ability to consistently comprehend, retain, and/or execute written, verbal and/or demonstrated directions, explanations and guidance.