Casino Marketing Analytics Specialist

PALMS CASINO; Las Vegas (NV); On-site; USD 70,000 - 100,000; Full time

Job summary

Palms Casino is seeking a Marketing Analyst to manage monthly financial reporting, budget forecasting and P&L analysis. The role involves evaluating market trends, competitor activity and customer behaviors to support data-driven marketing decisions.

Collaboration with department leaders and the sister property's analytics team is essential to drive insights and effective campaigns. Ideal candidates hold a bachelor’s degree in business/marketing or a quantitative field and have at least two

Qualifications

• Bachelor's degree in business/marketing or quantitative field is required.
• Minimum two years of data analysis experience in marketing, sales or media environment.

Responsibilities

• Monthly review of departmental P&L and track expenses.
• Analyze data sets using SAS, SQL, Python or R and create dashboards.
• Generate reports on customers, competition and marketing activities with ROI formats.
• Identify customer segments using demographics, behaviors and preferences.
• Deep dive into data across marketing channels to understand user journeys.
• Collaborate with Strategic Marketing and Data Analytics teams to share best practices.

Skills

Data analysis

Critical thinking

Communication

Education

Bachelor's degree in business/marketing or quantitative field

Tools

SAS

SQL

Python

R

Job description

Palms Casino is seeking a Marketing Analyst to manage monthly financial reporting, budget forecasting and P&L analysis. The role involves evaluating market trends, competitor activity and customer behaviors to support data-driven marketing decisions.

Collaboration with department leaders and the sister property's analytics team is essential to drive insights and effective campaigns. Ideal candidates hold a bachelor’s degree in business/marketing or a quantitative field and have at least two