VP of Database Marketing & Loyalty

Hard Rock International; Las Vegas (NV); Hybrid; USD 250,000 - 380,000; Full time

Job summary

Hard Rock Las Vegas seeks an accomplished marketing executive to lead database marketing, CRM, and the Unity Loyalty Program. You will shape guest segmentation, reinvestment, and personalized campaigns to grow visitation, loyalty, and revenue across gaming and hospitality.

Collaborate with gaming, hospitality, finance, and IT leadership to drive ROI, optimize guest experiences, and ensure governance of customer data while leading a high‑performing team in a regulated environment.

Qualifications

• Bachelor degree in Marketing, Business Administration, Analytics, Finance, or a related field required; Masters degree preferred.
• Minimum ten (10) years of progressive leadership experience in casino database marketing, CRM, loyalty, analytics, or customer engagement.
• Proven success in lifecycle, loyalty, CRM, and reinvestment strategies that drive revenue growth.
• Strong expertise in customer segmentation, loyalty programs, CRM platforms, and analytics.

Responsibilities

• Develop and execute enterprise database marketing, CRM, loyalty, and reinvestment strategy.
• Lead Unity Loyalty Program strategy, enrollment, engagement, and lifetime value.
• Oversee customer segmentation, reinvestment models, lifecycle marketing, and campaigns.
• Direct CRM marketing across mail, email, digital, mobile, and loyalty communications.
• Lead gaming and non-gaming events aligned with objectives and ROI expectations.
• Use analytics and performance data to optimize marketing effectiveness and guest engagement.
• Establish reporting frameworks and executive dashboards for KPIs and EBITDA impact.
• Collaborate with property and corporate leaders to align customer strategies with priorities.
• Ensure data governance, integrity, and regulatory compliance across platforms.
• Mentor teams and explore new CRM/analytics technologies to improve personalization.
• Provide strategic advisory to executive leadership on customer behavior and trends.

Skills

Leadership

Strategic marketing

CRM

Data analytics

Customer segmentation

Stakeholder management

Executive presence

Education

Bachelor's degree in Marketing/Business/Analytics/Finance

Master's degree preferred

Job description

Hard Rock Las Vegas seeks an accomplished marketing executive to lead database marketing, CRM, and the Unity Loyalty Program. You will shape guest segmentation, reinvestment, and personalized campaigns to grow visitation, loyalty, and revenue across gaming and hospitality.

Collaborate with gaming, hospitality, finance, and IT leadership to drive ROI, optimize guest experiences, and ensure governance of customer data while leading a high‑performing team in a regulated environment.