Casino Data & Campaign Analytics Specialist

Bally's Black Hawk; Black Hawk (CO); On-site; USD 65,000 - 90,000; Full time

Job summary

Bally's Black Hawk is seeking a data-focused marketing analytics professional to manage and optimize casino marketing and player-tracking data, build targeted guest lists, and analyze campaign performance. You will support loyalty programs, segmentation strategies, and data quality initiatives in a fast-paced casino environment.

The role requires strong SQL skills, attention to detail, and the ability to communicate findings to non-technical stakeholders while coordinating with Marketing, IT,

Qualifications

• Experience with marketing databases and loyalty programs preferred.
• Strong analytical and problem-solving abilities with attention to data quality.
• Ability to work with cross-functional teams in a casino environment.

Responsibilities

• Maintain integrity, accuracy, confidentiality, and security of casino marketing and player tracking databases.
• Build, segment, and validate guest lists for campaigns.
• Extract and analyze player data including carded play, win/loss, and campaign response.
• Prepare recurring and ad hoc reports on marketing performance and loyalty activity.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness and revenue impact.
• Coordinate with internal teams and vendors to produce campaigns.
• Audit campaign files, lists, and data suppressions for accuracy and compliance.
• Support data hygiene activities including duplicates, NCOA, and data quality reviews.
• Research and resolve data discrepancies and reporting variances.
• Assist with loyalty program reporting and event invitations.
• Protect confidential guest and financial information per policy.
• Collaborative with Marketing, IT, Casino Operations, Finance, Compliance, and vendors.
• Work hours may include evenings, weekends, holidays.

Skills

SQL

Data analysis

Attention to detail

Communication

Project management

Tools

Relational databases

Data extraction

Reporting tools

Job description

Bally's Black Hawk is seeking a data-focused marketing analytics professional to manage and optimize casino marketing and player-tracking data, build targeted guest lists, and analyze campaign performance. You will support loyalty programs, segmentation strategies, and data quality initiatives in a fast-paced casino environment.

The role requires strong SQL skills, attention to detail, and the ability to communicate findings to non-technical stakeholders while coordinating with Marketing, IT,