Care Partnerships Associate - North Carolina

Thrive Counseling; United States; On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Healthcare insurance

Dental insurance

Vision insurance

Life insurance

401K with employer match

Paid time off

Paid holidays

Disability insurance

Professional development opportunities

Job summary

Thriveworks seeks a Care Partnerships Associate in North Carolina to expand behavioral healthcare access by building and strengthening relationships with healthcare organizations and referral partners across markets.

You will manage partner portfolios, develop strategies to grow referrals, and use data to prioritize opportunities while conducting proactive outreach across physicians, clinics, and health systems.

Qualifications

• 2–5 years in business development, healthcare outreach, sales, or account management.
• Strong communication and relationship-building skills.
• Comfort with outbound outreach and creating new relationships.
• Ability to manage multiple accounts and prioritize opportunities.
• Data-driven decision making and use of performance metrics.
• CRM experience; Salesforce preferred.
• Bachelor's degree in Business, Healthcare, Marketing, Communications, or related field.

Responsibilities

• Grow referral partnerships by managing a portfolio of healthcare partners.
• Develop strategies to grow existing partnerships and build new referrals.
• Identify high-potential providers and organizations in assigned markets.
• Use referral data to prioritize outreach and re-engage partners.
• Develop relationships with physicians, APPs, managers, coordinators, and social workers.
• Conduct proactive outreach via phone, email, virtual meetings, and in-person visits.
• Educate partners on Thriveworks services, referral pathways, locations, and insurance.
• Serve as a trusted contact across levels of strategic accounts.
• Help partners navigate the Thriveworks referral process and remove barriers.
• Promote adoption of referral tools like the Patient Referral Dashboard.
• Identify recurring partner needs and collaborate to improve the process.
• Maintain follow-through on commitments, meetings, and growth opportunities.
• Research healthcare markets and identify new partnerships in NC and beyond.
• Build relationships with health systems, physician groups, and clinics.
• Prioritize accounts based on referral potential and strategic value.
• Maintain account information in Salesforce and track activity.
• Collaborate with Growth, Marketing, Analytics, and Clinical Ops teams.

Skills

Business development

Healthcare outreach

Sales

Account management

Provider relations

Education

Bachelor's degree in Business, Healthcare, Marketing, or Communications

Tools

Salesforce

Job description

Care Partnerships Associate - NC - Full-time

You need to live in the state of North Carolina to qualify for this position.

About Thriveworks

Thriveworks is a clinician-founded and operated organization dedicated to making effective, affordable, and accessible mental healthcare available to all Americans. With more than 2,800 providers across all 50 states, 340+ in-person locations nationwide, and participation with more than 360 commercial and government health plans, Thriveworks is committed to increasing access to high-quality mental health care.

About the Job

Thriveworks is looking for a Care Partnerships Associate who lives in North Carolina to expand access to behavioral healthcare by building and strengthening relationships with healthcare organizations and referral partners across states that partner with North Carolina. This externally facing role combines business development, relationship management, and territory strategy, with a focus on developing referral opportunities and driving measurable growth. The ideal candidate is proactive, data-driven, and comfortable managing relationships from initial outreach through long-term partnership growth.

Key Responsibilities

Grow Referral Partnerships

• Manage a portfolio of healthcare partners and referral sources to increase referrals and new client visits.
• Develop strategies to grow existing partnerships and build new referral relationships.
• Identify high-potential providers, practices, specialties, and healthcare organizations within assigned markets.
• Use referral and account data to prioritize outreach, identify opportunities, and re-engage declining or inactive partners.

Build Healthcare Relationships

• Develop relationships with physicians, APPs, practice managers, referral coordinators, care managers, social workers, and other healthcare stakeholders.
• Conduct proactive outreach through phone, email, virtual meetings, and in-person engagement when appropriate.
• Educate partners on Thriveworks services, referral pathways, availability, locations, specialties, and accepted insurance.
• Serve as a trusted point of contact and build relationships across multiple levels of strategic accounts.

Improve the Referral Experience

• Help partners navigate the Thriveworks referral process and remove barriers to patient access.
• Promote adoption of referral tools, including the Patient Referral Dashboard.
• Identify recurring partner needs and collaborate internally to improve the referral experience.
• Maintain strong follow-through on partner commitments, meetings, and growth opportunities.

Develop Your Territory

• Research healthcare markets and identify new partnership opportunities.
• Build relationships with health systems, physician groups, primary care, OB/GYN, specialty practice, urgent care, and other referral sources.
• Prioritize accounts based on referral potential, performance, and strategic value.
• Maintain accurate account and activity information in Salesforce.
• Use CRM, dashboards, and referral data to evaluate performance and prioritize opportunities.
• Partner with Growth, Marketing, Clinical Operations, Analytics, Patient Access, Billing, and other teams to address partner needs and support growth.

Requirements

• 2-5 years of experience in business development, healthcare outreach, sales, account management, provider relations, or a related field.
• Strong communication, relationship-building, and problem-solving skills.
• Confidence with outbound outreach and developing new relationships.
• Ability to manage multiple accounts and prioritize opportunities independently.
• Comfort using data and performance metrics to drive decisions.
• CRM experience; Salesforce strongly preferred.
• Strong ownership, organization, and follow-through.
• Ability to thrive in a fast-paced, growth-oriented environment.
• Bachelor's degree in Business, Healthcare, Marketing, Communications, or a related field preferred.
• Must live in North Carolina.

Success is measured by both activity and outcomes, including:

• New client visits and referral growth
• New and expanded referral partnershipsReactivation of declining or inactive accounts
• Expansion across providers, offices, departments, and locations
• Effective outbound outreach and account management
• Patient Referral Dashboard adoption
• Salesforce accuracy and follow-through
• Contribution to overall Care Partnerships goals

Benefits

• An amazing team culture
• Healthcare, Dental, Vision, and life insurance benefits
• 401K with 3% employer match
• Paid time off and paid holidays
• Additional coverage options are available, such as Short-Term Disability, Long-Term Disability, and Group Accident Insurance
• Professional development & advancement opportunities

Successful Thriveworks employees believe in our mission; they embody our core values, which focus on Community, Purpose, Integrity, Access, Quality, and the ability to achieve our goals and work well together.

Physical demands for Thriveworks positions may i