Cannabis SEO Strategist — Local Growth & Compliance

Garden Remedies Inc; Newton (MA); Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

Garden Remedies Inc. is seeking an SEO Specialist to lead the company’s search engine optimization efforts in the Massachusetts cannabis market. You will drive keyword research, on-page and technical SEO, content optimization, and analytics tracking to improve organic visibility and customer acquisition.

You will work across marketing, e-commerce, and retail teams to ensure brand-aligned content and regulatory compliance while delivering measurable growth in website traffic and revenue.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• On site work as needed
• Experience handling Google help desk with success in reinstating full GBP access
• Local SEO optimization experience preferred
• 3–5 years of SEO or digital marketing experience in cannabis, retail, e-commerce, or regulated industries
• Must be at least 21 years of age
• Knowledge of Massachusetts cannabis marketing regulations is a plus
• Must pass state background check and will have high security clearance

Responsabilités

• Conduct keyword research and competitive analysis to identify growth opportunities
• Optimize website content, landing pages, and product pages for search engine visibility
• Develop and implement on-page and technical SEO strategies
• Collaborate with content teams to ensure SEO best practices are integrated into all content creation
• Oversee blog strategy, content optimization, and internal linking structure
• Monitor and maintain website health including page speed, mobile optimization, and user experience
• Track and analyze SEO performance metrics including rankings, organic traffic, conversions, and engagement
• Analyze and curate data reports for leadership on SEO performance and opportunities
• Ensure all digital marketing efforts comply with Massachusetts Cannabis Control Commission (CCC) regulations
• Manage SEO tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush , Ahrefs , or similar platforms)
• Collaborate with web developers to implement technical SEO improvements
• Support local SEO initiatives including dispensary listings, Google Business profiles, and location-based search optimization
• Optimize product and category pages to improve e-commerce performance
• Manage backlink strategy and identify opportunities for authority building
• Continually evaluate SEO strategies and implement improvements
• Stay current on search engine algorithm updates and industry best practices
• All other duties as assigned

Connaissances

Keyword research

On-page SEO

Technical SEO

Content optimization

Analytics tracking

Performance reporting

Cross-functional collaboration

Regulatory compliance (Massachusetts)

Local SEO

Team coordination

Formation

Bachelor’s degree in Marketing, Communications, or related field

Outils

Google Analytics

Google Search Console

SEMrush

Ahrefs

Description du poste

Garden Remedies Inc. is seeking an SEO Specialist to lead the company’s search engine optimization efforts in the Massachusetts cannabis market. You will drive keyword research, on-page and technical SEO, content optimization, and analytics tracking to improve organic visibility and customer acquisition.

You will work across marketing, e-commerce, and retail teams to ensure brand-aligned content and regulatory compliance while delivering measurable growth in website traffic and revenue.