SEO Specialist

Garden Remedies Inc; Newton (MA); On-site; USD 70,000 - 110,000; Full time

Job summary

Garden Remedies Inc. is seeking an SEO Specialist to lead the company’s search engine optimization efforts in the Massachusetts cannabis market. You will drive keyword research, on-page and technical SEO, content optimization, and analytics tracking to improve organic visibility and customer acquisition.

You will work across marketing, e-commerce, and retail teams to ensure brand-aligned content and regulatory compliance while delivering measurable growth in website traffic and revenue.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• On site work as needed
• Experience handling Google help desk with success in reinstating full GBP access
• Local SEO optimization experience preferred
• 3–5 years of SEO or digital marketing experience in cannabis, retail, e-commerce, or regulated industries
• Must be at least 21 years of age
• Knowledge of Massachusetts cannabis marketing regulations is a plus
• Must pass state background check and will have high security clearance

Responsibilities

• Conduct keyword research and competitive analysis to identify growth opportunities
• Optimize website content, landing pages, and product pages for search engine visibility
• Develop and implement on-page and technical SEO strategies
• Collaborate with content teams to ensure SEO best practices are integrated into all content creation
• Oversee blog strategy, content optimization, and internal linking structure
• Monitor and maintain website health including page speed, mobile optimization, and user experience
• Track and analyze SEO performance metrics including rankings, organic traffic, conversions, and engagement
• Analyze and curate data reports for leadership on SEO performance and opportunities
• Ensure all digital marketing efforts comply with Massachusetts Cannabis Control Commission (CCC) regulations
• Manage SEO tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush , Ahrefs , or similar platforms)
• Collaborate with web developers to implement technical SEO improvements
• Support local SEO initiatives including dispensary listings, Google Business profiles, and location-based search optimization
• Optimize product and category pages to improve e-commerce performance
• Manage backlink strategy and identify opportunities for authority building
• Continually evaluate SEO strategies and implement improvements
• Stay current on search engine algorithm updates and industry best practices
• All other duties as assigned

Skills

Keyword research

On-page SEO

Technical SEO

Content optimization

Analytics tracking

Performance reporting

Cross-functional collaboration

Regulatory compliance (Massachusetts)

Local SEO

Team coordination

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Garden Remedies Inc’s SEO specialist will oversee the company’s search engine optimization strategy with responsibilities including keyword research, on-page and technical SEO, content optimization, analytics tracking, and performance reporting. This role will ensure all digital content aligns with company brand standards and Massachusetts cannabis regulations while improving organic visibility, website traffic, and customer acquisition. The SEO specialist will manage day-to-day SEO execution across website, content, and digital marketing channels. They will work cross-functionally with marketing, e-commerce, and retail teams to support company growth and strengthen online presence in the Massachusetts cannabis market. This role is responsible for improving search rankings, optimizing website performance, and executing strategic initiatives that support company revenue goals.

Responsibilities

• Conduct keyword research and competitive analysis to identify growth opportunities
• Optimize website content, landing pages, and product pages for search engine visibility
• Develop and implement on-page and technical SEO strategies
• Collaborate with content teams to ensure SEO best practices are integrated into all content creation
• Oversee blog strategy, content optimization, and internal linking structure
• Monitor and maintain website health including page speed, mobile optimization, and user experience
• Track and analyze SEO performance metrics including rankings, organic traffic, conversions, and engagement
• Analyze and curate data reports for leadership on SEO performance and opportunities
• Ensure all digital marketing efforts comply with Massachusetts Cannabis Control Commission (CCC) regulations
• Manage SEO tools and platforms (e.g., Google Analytics, Google Search Console, keyword tracking tools)
• Collaborate with web developers to implement technical SEO improvements
• Support local SEO initiatives including dispensary listings, Google Business profiles, and location-based search optimization
• Optimize product and category pages to improve e-commerce performance
• Manage backlink strategy and identify opportunities for authority building
• Continually evaluate SEO strategies and implement improvements
• Stay current on search engine algorithm updates and industry best practices
• All other duties as assigned

Qualifications

• Bachelor’s degree in Marketing , Communications, Business, or related field; relevant work experience may be considered in lieu of degree
• On site work as needed
• Experience handling Google help desk with success in reinstating full GBP access.
• Local SEO Optimization and experience highly preferred
• Demonstrated experience getting a company cited in AI overviews and searches.
• Must be at least 21 years of age
• 3–5 years of SEO or digital marketing experience, preferably in cannabis, retail, e-commerce, or highly regulated industries
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush , Ahrefs , or similar platforms
• Knowledge of technical SEO including site structure, indexing, and page performance optimization
• Strong analytical skills with the ability to interpret data and make strategic recommendations
• Experience optimizing content for search engines and improving organic performance
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong problem-solving skills and attention to detail
• Demonstrated ability to collaborate across departments
• Knowledge of Massachusetts cannabis marketing regulations is a plus
• Must pass the state required background check and will have a high security clearance within the company
• Must have reliable transportation

Supervision

• This job reports to the Chief Cannabis Officer
• This role may oversee SEO contractors, agencies, and digital vendors