Senior SEO & AI-Forward Digital Marketing Strategist (Cannabis + Beyond)

Winston Digital Marketing Inc.; Lawrenceville (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Winston Digital Marketing Inc. in the United States seeks a Senior SEO Strategist to own end-to-end SEO for cannabis brands, finance clients, and ambitious local businesses. You will ship audits, build roadmaps, implement fixes, and measure wins with autonomy.

This lean, entrepreneurial agency rewards hands-on execution, confident client communication, and fast iteration. The role emphasizes AI-forward workflows using Claude, Ahrefs, SEMrush, and Screaming Frog to move projects quickly.

Qualifications

• Hands-on experience with technical SEO audits and on-page/off-page strategies.
• Proven track record managing large sites or high-value niches.
• Ability to design data-driven roadmaps aligned to client goals.

Responsibilities

• Run technical, on-page, and off-page SEO audits.
• Build data-driven roadmaps tied to client goals.
• Collaborate with devs to implement fixes.
• Design landing pages and content to move business metrics.
• Analyze GA4, GSC, Looker and produce monthly impact reports.
• Own client communications and expectations.

Skills

SEO strategy

Technical SEO

SEO audits

GA4 analytics

Tools

Claude

Ahrefs

SEMRush

Screaming Frog

Job description

Senior SEO Strategist (Cannabis & Enterprise, $40/hr)

The Role

You'll own SEO strategy and execution end-to-end for major cannabis brands, finance clients, and ambitious local businesses. Ship audits. Build roadmaps. Implement fixes. Measure wins. Do it all with complete autonomy and zero micromanagement.

We're a small, entrepreneurial agency. Our best people are hands-on, ship fast, and can work confidently with just general guidelines and a clear goal. If you like to own the output quality and move at your own pace, this is the role.

Urgent: Hiring ASAP (within 7 days)

What You'll Actually Do (60-80 hrs/month)

Audits & strategy: Run technical, on-page, and off-page SEO audits. Build data-driven roadmaps tied to client business goals. Ship them with confidence.

Implementation: Work with dev to prioritize and execute fixes. Navigate roadblocks. Make things happen.

Content & design: Thoughtfully design landing pages and content that's on-brand and actually moves the needle for clients. This isn't template work.

Measurement: Analyze performance in GA4, GSC, Looker. Build monthly reports that show impact, not just vanity metrics.

AI-forward execution: Use Claude, Ahrefs, SEMrush, Screaming Frog, and other tools as core to how you work—not as a bonus. We ship faster because of AI. You will too.

Client relationships: Own client communication and expectations. Be the person they trust.

Mentoring (optional): Help junior team members level up if they need it—but no formal management overhead.

You Have

Hands-on implementation: You've done the work - technical SEO audits, content strategy, landing page design, dev collaboration. You know what ships and what doesn't.

Multi-year campaign experience: Managed complex SEO projects on big sites (100K+ pages) or high-value niches. You understand the long game.

Tool proficiency: Comfo