Brand Strategy Manager — Cannabis Portfolio Growth

Standard Wellness; Cleveland (OH); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

Standard Wellness seeks a Brand Manager to own brand strategy, portfolio architecture, and cross-market marketing initiatives that drive long-term growth. This role defines each brand's role, target consumer, and position, while partnering with sales, retail, operations, and compliance to bring strategy to market.

The candidate will oversee brand storytelling, product launches, and budget management, with some travel across multi-state markets.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 4–7 years of brand management or product commercialization experience in regulated industries.
• Experience owning a brand or portfolio from positioning through in-market execution.
• Ability to travel across multi-state footprint and work cross-functionally.
• Strong collaboration with sales, retail, operations, and compliance teams.

Responsibilities

• Own brand strategy and long-term marketing planning across the portfolio.
• Define portfolio architecture, brand roles, target consumer, and product positioning.
• Lead campaign development and cross-market marketing initiatives from concept through launch.
• Partner with field marketing on campaign development and market-level execution.
• Develop product launch strategy and brand storytelling with clear success metrics.
• Plan and support wholesale activations with the sales team.
• Maintain brand messaging across packaging, campaigns, and wholesale touchpoints.
• Coordinate marketing initiatives with sales, retail, manufacturing, and compliance.
• Report brand performance monthly and manage marketing calendar and budgets.
• Ensure compliance with regulatory requirements in all markets.

Skills

Brand management

Portfolio management

Go-to-market planning

Cross-functional collaboration

Data-driven decision making

Travel readiness

Microsoft Office

Marketing platforms

Influence without authority

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Canva

Adobe

WordPress

Dutchie

Alipine IQ

LeafLink

Job description

Standard Wellness seeks a Brand Manager to own brand strategy, portfolio architecture, and cross-market marketing initiatives that drive long-term growth. This role defines each brand's role, target consumer, and position, while partnering with sales, retail, operations, and compliance to bring strategy to market.

The candidate will oversee brand storytelling, product launches, and budget management, with some travel across multi-state markets.