Cannabis SEO & Content Lead for Retail Sites

Ayr Wellness; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

Ayr Wellness is seeking an experienced SEO Manager to own organic search performance, content management, and daily CMS administration for its cannabis retail websites. You will work with analytics, content models, and best practices to align SEO with measurable business outcomes such as organic traffic and store locator engagement.

The role emphasizes Contentful CMS management, cross-functional collaboration, and ongoing optimization of landing pages, metadata, and internal linking to drive

Qualifications

• 3-5+ years of experience in SEO, website content management, or digital marketing.
• Hands-on experience managing website content through a CMS, with Contentful experience strongly preferred.
• Cannabis industry experience or familiarity with cannabis consumers, products, regulations, and dispensary search behavior preferred.

Responsibilities

• Own and execute SEO strategy across brand, retail, product, educational, and local search initiatives.
• Manage day-to-day website content updates through the CMS and publish pages.
• Lead local SEO efforts for dispensary locations and monitor site performance.

Skills

SEO

Content management

CMS

Contentful

Analytics

Education

Bachelor’s degree

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

BrightLocal

Job description

Ayr Wellness is seeking an experienced SEO Manager to own organic search performance, content management, and daily CMS administration for its cannabis retail websites. You will work with analytics, content models, and best practices to align SEO with measurable business outcomes such as organic traffic and store locator engagement.

The role emphasizes Contentful CMS management, cross-functional collaboration, and ongoing optimization of landing pages, metadata, and internal linking to drive